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Supernatural PR: fear that fans can love

If you’ve been anywhere near a newsfeed this week, you’ll have seen the clever “coffee shop surprise” viral ad for the remake of 70’s horror flick Carrie. The short video (it’s here if you’ve managed to miss it: http://www.youtube.com/watch?v=VlOxlSOr3_M) is set in a New York coffee shop, modified by some special effects pixies so that…

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From Opulence to Obsolescence : Tarantino and the Decline of the Media Junket

Quentin Tarantino’s outburst last week should have come as no surprise to anyone involved in the juggernaut of movie promotion. If anything, it is surprising that it hadn’t come sooner. It is all too easy when watching a five minute long video clip from such an interview to forget the hours and hours – if…

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My Edinburgh

Here’s an unedited version of the piece I wrote for yesterday’s Independent, on My Edinburgh. Trawling Edinburgh Festival for the sites of my old publicity stunts, celebrated in the #Twithibition I have just launched, has been a contemplative experience. The stunts celebrated 25 years of mischief, but that was then. What is now? I thought…