Whilst I have no wish to denigrate the sense of loss the families of the 150 or so people who have died in Mexico must be feeling, I suspect that the reporting of the supposed Swine Flu pandemic is more hysterical by far than it needs to be and may in fact cause more problems…
The Fame Formula paperback promotional rounds started last night with an interview on BBC Radio 5 on Richard Bacon’s show. It was fun doing it with Boyd Hilton from Heat magazine and Richard was a real pro. It was a good way to start off the promotional rounds. I was pleased that Richard liked the…
If you thought the Enron fiasco was PR hell or that Starbucks charging rescue workers at Ground Zero for coffee was a publicity disaster, spare a thought for Sir Fred ‘the Shred’ Goodwin, whose PR strategy, in the wake of the collapse of RBS and his monster pension, has amounted to little more than ducking…
These are exciting times for The Fame Formula; the book is due out in paperback in a couple of weeks and I’m enjoying seeing proofs come in from the publishers (it’s looking good!) and also the Fame Formula competition is coming to a close. What’s particularly pleasurable about the competition is that not only is…
I was intrigued to read in yesterday’s Independent about the splash Paul Duddridge is making in Hollywood. He’s moved from being an agent for comedians based in Soho to becoming a fame guru in Los Angeles in two years and seems to be making a good fist of getting numbers of the countless acting hopefuls…
Reading about the Wellcome Collection’s stunt to promote research into the science of the freak show, featuring contortionist Delia du Sol, in the Evening Standard yesterday, I was reminded how, in the dark days of the recession before the big one, I met an extraordinary contortionist called Hugo Zamoratte. Zamoratte was an Argentina exile who was…
The Fame Formula Paperback launch including a showing of Nothing Sacred (U) Wednesday, 29th April, 7.30 p.m. Riverside Studios, Crisp Road, Hammersmith, London Mark Borkowski celebrates the life and work of legendary Hollywood publicist Russell Birdwell at the Riverside Studios in Hammersmith on April 29th to launch the paperback of his book, The Fame Formula….
There’s a short review of The Fame Formula in the Financial Times on 23rd January. Stephen Cave also discusses Fame by Mark Rowlands and The Star as Icon: Celebrity in the Age of Mass Consumption by Daniel Herwitz. “It’s these myths [of the iconic early Hollywood stars] that are exploded by Mark Borkowski in his jolly romp…
Gordon Ramsay’s given up his flak-managing flack Gary Farrow as part of a series of moves that see him scaling down his spending and financially restructuring his massive empire under the management of his father-in-law, Chris Hutcheson. This may come as something of a blow for Farrow in these recessionary times; his skill with crisis…
The Fame Formula – due out in paperback in April – got a good mention in The Hindu at the end of last year, in an article on the changing nature of publicity in the Bollywood movie industry. “Public relations specialist Dale Bhagwagar believes that public relation campaigns will soon be the way that many…