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The Fame Formula On the Record

I’ve had a dose of New Year cheer after yesterday’s blog – I’ve just learned that the episode of Eric Schwartzman’s wonderful weekly podcast On the Record, covering all the latest issues in the world of PR, in which I discussed The Fame Formula, is the second most popular download of last year. Most cheering…

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Raging and plotting against the machine

It’s been interesting to be following pre-Christmas sales on the internet for the last three or four days, for two reasons. One reason is personal – my book, The Fame Formula, has leapt up the Amazon sales chart by several thousand places in the last three days. The other reason is that I’ve been watching…

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Griffin & Bowers: Publicity Predators

What do ex-pop star Dane Bowers and the BNP leader, Nick Griffin, have in common? They’re both publicity predators, prowling at the fringes of big news and ready to leap in and attach their teeth into the rump of a story that will get them attention. Griffin is all over the news at the moment,…

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Cannes Do Publicity

The frenzy of moviedom and publicity that is the Cannes Film Festival is upon us again. Publicity stunts play an enormous part in the festival, however much the BBC’s Victoria Lindrea may protest that this year “really is all about the films“. Certainly there’s a great selection of serious filmmakers showing at this year’s festival,…

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Nothing Sacred: from Carole Lombard to Jade Goody

I enjoyed the launch of the Fame Formula paperback at the Riverside Studios at Hammersmith on Wednesday night for many reasons: it’s a great venue, the people who came were interested and interesting, it was good to expound on the brilliance of publicist extraordinaire Russell Birdwell to an audience and it was marvellous to see…