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Mark Borkowski and Max Clifford: The Video

Here is the webcast of the head to head between Max Clifford and myself at the London College of Communications last Tuesday, in nine handy bite-sized chunks. Apologies to anyone who logged in to Ustream in the hope of seeing the debate streamed live – Ustream crashed and prevented us from going ahead. Part One…

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Borkowski and Clifford Live Streaming Debate

I will be going head to head with Max Clifford to discuss the toxic nature of celebrity at the London College of Communication tonight and, if you don’t have a ticket – they sold out quickly – you’ll be glad to know you haven’t missed out! You can get involved in the heated and controversial…

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Sofa Wars

The King and Queen of Morning TV have been ripped apart in a plot worthy of Shakespeare. Money, greed, deceit, jealousy, subterfuge and high drama are driving this scenario, as if an excitable new scriptwriter with grand designs has been drafted in to rescue a failing soap. The vigour is intoxicating. Fern Britton has quit…

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Critics of Max Clifford fail to comprehend his talents

The celebrities he manufactures may come and go but the silver fox remains centre stage, marvels fellow PR Mark Borkowski Monday, 2 March 2009 Red top ringmaster: Max Clifford speaks to the media after the recent wedding of his client Jade Goody to Jack Tweed in Essex Put any misgivings about Jade Goody’s Barnumesque three-ring…

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David Blaine: Word of Mouth Showman Supreme

A breakfast meeting with David Blaine last week was a very pleasing and revelatory experience; it’s good to sit and talk with someone who really, really gets true showmanship, spectacle, creativity, word of mouth and viral publicity and who has encountered many of the same things I’ve encountered, even the Russian circus act with a…

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The Fame Formula in The Financial Times

There’s a short review of The Fame Formula in the Financial Times on 23rd January. Stephen Cave also discusses Fame by Mark Rowlands and The Star as Icon: Celebrity in the Age of Mass Consumption by Daniel Herwitz. “It’s these myths [of the iconic early Hollywood stars] that are exploded by Mark Borkowski in his jolly romp…