Antiquity had the crucifixion. The French Republic had the Guillotine. For us the arena for bringing down the high and mighty is the tabloid mud pit. Lucky for our modern Dauphins reputational execution is not as lasting as actual decapitation and a second chance is always on the table. In his tell-all interview with GQ…
In a night of surprises the greatest revelation of the 89th Academy Awards was that Pricewaterhousecoopers plays a leading role in counting voting. If anyone ever queried the involvement of accountants in Hollywood the Best Picture mix-up has provided sufficient ammo. The knee-jerk statement of regret from PwC, coupled with the obligatory promise to investigate…
It was a romance worthy of a bard, a ballad to rival John and Yoko. Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt. Well I am a cynical PR man and from day one the pictures of the well-groomed couple canoodling on…
Ask a reasonably clever ten year old what a journalist is and she will say someone who reports what is happening. While this impression may become more nuanced as we develop a greater understanding of how news is broken and spun this basic understanding still underpins our view of what the media is. How is…
British PR guru Mark Borkowski tells Newsweek that Amazon’s investment could prove wise and boost the streaming service, which is said to have 46 million Amazon Prime subscribers worldwide. In comparison, Netflix has 75 million. Read more here
The injunction farce shows there are no boundaries in social media, according to a PR and branding consultant. Mark Borkowski said the truth will ultimately come out as it did when football’s Ryan Giggs tried to hide his infidelity. ‘This scenario is akin to King Canute who sat on the beach trying to hold back…
Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here
In Hail, Caesar!, the latest zany yarn from the brothers Coen, a movie PR man called Eddie Mannix (played by Josh Brolin) attempts to divert attention away from a studio crisis by publicising the “secret romance” of two of his biggest stars. In the studio system of the early 50s this was normal – as a…
As Sir Elton John and his publicist say their goodbyes, I ask if the role of PR is underrated. http://www.thedrum.com/opinion/2015/12/18/parting-shots-sir-elton-john-and-his-publicist-say-their-goodbyes-role-pr
It took the urban dictionary to sum up the true definition of passion. It says: “Passion is when you put more energy into something than is required to do it. It is more than just enthusiasm or excitement, passion is ambition that is materialised into action to put as much heart, mind, body and soul…