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Cheryl and Liam's Instagram relationship makes a corporate merger look like a casual fling

In Hail, Caesar!, the latest zany yarn from the brothers Coen, a movie PR man called Eddie Mannix (played by Josh Brolin) attempts to divert attention away from a studio crisis by publicising the “secret romance” of two of his biggest stars. In the studio system of the early 50s this was normal – as a celebrity you were property to be deployed when useful. You went along with it because you knew that if ever you got into trouble a fixer like Mannix would save your ass…

http://www.independent.co.uk/voices/cheryl-fernandez-versini-and-1d-s-liam-payne-instagram-relationship-makes-a-corporate-merger-look-a6903681.html