I’ll be appearing on BBC2 next week, as one of the interviewees in three part series Business Nightmares, with Evan Davis. I’ll be appearing in all three episodes, which cover product design and manufacture, marketing and PR and strategy and deals, discussing stories such as Sunny Delight, Hoover free flights, Ratner, Mini, New Coke and…
Lists define PR – the industry loves and fears them. And when a researcher online takes and avid and assiduous look at brands and the dirt at their roots, there is nowhere to hide, as a list from the Multinational Monitor website proves. “2008 marks the 20th anniversary of Multinational Monitor’s annual list of the…
I smiled when I read the comment Stephen Glover made in The Mail today: “If the apprentice is a true reflection of British business, God help us!” I absolutely agree. The winner, Lee McQueen – dubbed the ‘rough diamond’ – is more famous for his backwards pterodactyl impersonation and for lying about being at University…
Encouraging entrepreneurs in the creative sector is vital to help safeguard and develop London as a key global hub for knowledge-based businesses, according to high profile celebrity and brand publicist Mark Borkowski.
Businesses within creative industries need more encouragement to grow, it has been claimed. According to brand publicist Mark Borkowski these types of companies should be encouraged to grow so that London can continue developing as a centre for knowledge-based businesses
Listening to the Today Programme yesterday morning, I was depressed to hear the story in Business News about the merger of George Wimpey and Taylor Woodrow. The reason was not so much the merger itself, but the bland and faceless media-trained voice of Peter Redfern, chief executive of Wimpey. It was deeply upsetting to hear…
One thing which makes huge corporations especially cross is when the media advisers they assume will help protect them from bad publicity fail to exercise proper PR housekeeping and end up landing them in sheep dip. Step forward the WPP media buying company MindShare, who recently issued a memo to the effect that BP wished…
Difficult to miss Gerald Ratner at the Royal Albert Hall last week returning to the scene of the crime. The epic brick-drop which saw the Ratner brand trashed Hiroshima-style by a couple of careless comments from its Chief Executive is the stuff of legend. Ratner, remember, was being amazingly successful at the time of his…
… The PR consultant Mark Borkowski believes that in the longer term, diet cola brands will have to face wider issues than whether a drink contains sugar. … By Ciar Byrne, INDEPENDENT Media Correspondent 01 February 2005 http://news.independent.co.uk/media/story.jsp?story=606545
A sobering thought from the curent issue of Fast Company to beat the re election blues. MARKET SHARE ERODES FOR BRAND AMERICA www.fastcompany.com/subscr/88/open_essay.html Two recent studies of international opinion have found a drop in williness to buy products from American companies. “People felt exploited by global expansion, inundated by our entertainment products, and put off…