Mark Comments in the Press.

With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.

Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.

Branson Accused Of Publicity Stunt Over Obama Trip

Posted on
The Guardian, 09.02.172 “Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts.  “This is a money-can’t-buy publicity opportunity worth millions.  It has been reported all over the free world and these are the first pictures since we saw him [Obama] get in that helicopter and head away from the chaos left behind.” Borkowski said Obama embodied “change, modernity, dignity and style” and “all that is great for Virgin values – they might not be winners all the time but…
Read More Branson Accused Of Publicity Stunt Over Obama Trip

PR guru: He'll bounce back

Posted on
Brand Beckham will bounce back from the email scandal, PR experts said last night. PR Guru Mark Borkowski said the public still ha “a lot of love” for the football icon. And he pointed to how Becks had managed to go from national hate figure to hero after being sent off against Argentina in the 199 World Cup. He said: “It’s certainly not a good day for his brand.  They will be wringing their hands in despair but there is always the ability to recover,” he said.  “Plus, he is a double act, it is not just him but his…
Read More PR guru: He'll bounce back

Four-letter Emails Storm 'won't hurt Brand Becks'

Posted on
PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back.  “It’s certainly not a good day for his brand.  They will be wringing their hands in despair but there is always the ability to recover,” he said.  “Plus, he is a double act, it is not just him but his wife and kids, the Beckham dynasty.  “We must never forget that there is a lot of love for him and he has proved to be a statesman, especially during the Olympics.  He was once the most loathed person on the planet…
Read More Four-letter Emails Storm 'won't hurt Brand Becks'

Beckham's Knightmare

Posted on
The People, 05.02.17 Last night PR expert Mark Borkowski said of questions about Beckham-UNICEF connection: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out.  It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities.  Even these game shows that you see on TV, where people play for charity, they still get paid.”
Read More Beckham's Knightmare

Beckham Exclusive: My regret Over 4-Letter Rant

Posted on
Sunday Mirror, 05.02.17 Last night PR expert said: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out.  It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities.  Even these game shows that you see on TV, where people play for charity, they still get paid.”
Read More Beckham Exclusive: My regret Over 4-Letter Rant

2016: The Year The Music Died

Posted on
Sunday Express, 01.01.17 “It’s a passing of icons that cannot be replaced,” says media PR agent and author Mark Borkowski.  “They were groundbreaking artists.  George Michael was on the cusp of making some more great records.  You look around at a generation that’s left behind and you realise that many of them are on borrowed time.  I went to the Desert Trip gig in California this year where is was The Who, Bob Dylan, The Rolling Stones, Roger Waters, Neil Young and Paul McCartney.  Mick Jagger said from the stage; ‘I know why you’re all here.  You want to catch…
Read More 2016: The Year The Music Died