WAL-MART: THE HIGH COST OF LOW PRICE

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Hollywood political activist and award-winning film-maker Robert Greenwald’s) searing new documentary WAL-MART: THE HIGH COST OF LOW PRICE exposes the unsavory practices of the giant American retailer Wal-Mart, which includes ownership of Asda in the UK. Mark Borkowski comments on BBC Radio 5 Live Breakfast programme on the PR implications of this type of move. Click here to listen (mp3)
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Theatre of Publicity

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Fringe Report Award London,London,UK Other notable recipients at the awards ceremony, which was held at the Canal Cafe Theatre, included Mark Borkowski, who received the Theatre of Publicity Award http://www.thestage.co.uk/news/newsstory.php/11566/fringe-report-award-for-stage-party
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Rising from the ashes.

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Rising from the ashes. The smoking ban is brilliant news for certain areas of the public relations industry, especially if they learn from the guerrilla tactics of US PR legend Edward Bernays http://media.guardian.co.uk/columnists/story/0,,1710330,00.html
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Meet the pink tie, so much nicer than the red tie

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Meet the pink tie, so much nicer than the red tie Times 14th Feb. 2006 … But will the public think the same? Mark Borkowski, the public relations expert, says that Gordon Brown’s team are in danger of trying too hard. If you can see the strings being pulled then you are in trouble. The more discussion there is, the more cynical is the response…. http://www.timesonline.co.uk/article/0,,17129-2039230,00.html
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I WANT TO BE YOUR PRIME MINISTER

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Gordon Brown’s leadership song. There’s no reason to be skittish about taking pride in being British. The Empire may be over, but we’re great We’ve faced up to global terror so let me be your standard bearer. I’ll even stop the trains from running late. I want to be your Prime Minister, not the saturnine and sinister chancellor on the fringes of true power. I want to take the reins at number 10 get Labour back on track again and stop the world from thinking that I’m dour. I may be prim and slightly lacking the brutal edge needed when…
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A FEW DAYS IN BELGIUM

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Arsenal defender Sol Campbell recently escaped the media storm surrounding him by disappearing to less than glamorous Belgium. I’m going to Belgium to hide from the press. My career is failing, I’m deeply depressed and I don’t want paparazzi camped by my door. So I’m off to Belgium, a place they’ll abhor. I’d initially thought of the Costa del Sol but I knew that the press would just have a ball and then pay for their binges with snaps of my face looking haggard and lonely and quite out of place. A few days in Brussels should give me the…
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HOW TO GO TO GROUND

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How to go to ground Sol Campbell last week proved there is a simple way of buying time and escaping the media storm-troopers by bolting for Belgium rather than The Ivy The carnival publicist Doc Crosby was a wise man and never short of home spun wisdom. http://media.guardian.co.uk/columnists/story/0,,1705166,00.html
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NOTHING FOR MONEY

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Britney Spears has been attacked by drunks at a stag party in LA. “They were obviously very drunk and jealous of her success. They were yelling, ‘Give us some of your money’ and lunging at her,” an onlooker said. It comes down to nothing but cash in the end, this bitter success, this absence of friends. It comes to the point where you can’t walk alone without being seen as a walking Dow Jones and the world and it’s wife are jealous as hell of a pop star whose bank account swells and swells. They don’t see a person behind…
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I WANT TO BE A PROPHET

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Psalm 6 from The Book of Common Celebrity Prayer. I want to be a prophet for the new millennium. I want to be the voice of superstar chic. I want to be the greatest, the coolest, the latest. I want cameras in the toilets when I take a leak. I want to inspire celebrity fatwahs. I want wars in the press every week. I want bigwig pretenders to be ritually humiliated if they look like they’re about to turn the other cheek I want satirical cartoons to expose my foibles. I want to be a prophet, only stylishly dressed. I…
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WILL YOU LOOK GOOD ON THE DANCEFLOOR THIS TIME NEXT YEAR?

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Words of warning for the Arctic Monkeys. You must get into the charts again, keep weaving that uncertain spell that put you for weeks at number one – number two next time would be hell – but you mustn’t get journalists cross by being too clever-by-half. Don’t make the second record too great or they’ll rip you apart for a laugh. You must get into the charts again, just with a second-rate album. Get high on drugs and free alcohol and stick the songs down with cow-gum. It won’t matter a damn if they’re bad as long as the hype…
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The romance of the Nobodies

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BIG BROTHER The romance of the Nobodies (Chantelle and Preston) will run and run – at least until she becomes the face of Primark – but the story of BB7 is the redemption of Michael Barrymore. Only the other day he was a fallen idol, a pariah, a pervert, a poof and a potential conspirator in a sordid death, whiling away the fag end of his career alone on the other side of the world.
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You don't sack Max

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You don’t sack Max Celebrity Big Brother winner Chantelle’s decision to drop Max Clifford looks naive, especially as he’s a master at keeping bad news out of the tabloids http://media.guardian.co.uk/marketingandpr/comment/0,,1699041,00.html
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LIVE THE DREAM

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for Chantelle, winner of Celebrity Big Brother “The future belongs to those who believe in the beauty of their dreams.” Eleanor Roosevelt By all means “live the dream” – whatever it is – just make sure it’s a beautiful one, that you control it, because dreams can be fickle inexplicable, cruel prone to be forgotten the moment reality asserts itself. And dreams will change you. “I don’t know how to change,” you say: be ready to disprove that, to be hammered into new shapes by the unforgiving glare of a million spotlight eyes waiting for the cracks to show. In…
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Celebrity Big Brother

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Ann Widdecombe and PR expert Mark Borkowski discuss George Galloway’s exploits in Celebrity Big Brother on BBC Radio 4 The Today Programme 27th January 2006 Click here to listen (swf) Click here to listen (mp3)
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THE LATEST ADDICTION

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Written after reading that Nicole Kidman is likely to return to Catholicism after a long dalliance with Scientology. If work is thin on the ground and your weight’s increasing, if booze is not helping and your accountant’s been fleecing you dry as a biscuit whilst your partner’s affair makes headline news – or even if Heat’s just been mocking your hair – then why not turn to religion? You could try Scientology, replace your psychiatrist with sci-fi theology. Or, like Madonna, you could toy with the Kabbalah. You could worship Woden and fight in Valhalla. If your career in the…
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So How Hot Are These Monkeys?

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A while back I got their album from some friends in the music business, so I’ve been the hippest father in school recently. They do seem to have genuinely converted the hype into something real and interesting. They are not too derivative, they have got great social content and they are exciting as well. Mark Borkowski. The Independent 24th January http://enjoyment.independent.co.uk/music/features/article340629.ece
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IN THE FAMILY WAY

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Psalm 22 from The Book of Common Celebrity Prayer Last week, actress Holly Hunter gave birth to twins. Shortly afterwards, it was announced that actress Angelina Jolie and Brad Pitt are expecting twins. Give me fertility or give me death, give me two babies, give me IVF. Give me a c-section, give me a simple birth, give me a personal trainer to decrease my girth. Give me a perfect body in a couple of weeks and please let my children not grow up to be geeks. Give me enough money, give me the right schools give me two children who’ll…
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WE ARE NOT AMUSED

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The Sun Newspaper reported that nervous TV bosses have axed an episode of South Park which outs a fictional Tom Cruise character as gay — because they are scared the real actor will sue. Tom Cruise, Tom Cruise is not amused by satire or cartoons. If they suggest that he is gay, with lawyers he communes; his whale-like ego quails at the blunt, inaccurate harpoons of gossips and of South Park and other teacup-sized typhoons. Tom Cruise, Tom Cruise will quickly lose all measure of respect for within that grin there seems to be no humour to detect. The Scientologist’s…
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The Ghost of Music Past

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Gwyneth Paltrow and husband Chris Martin claim that they are being haunted by the ghost of Adolphus White – a Royal College of Music professor who died in 1902. Coldplay star Chris is convinced the spectre affected his creativity while he was writing the band’s last album ‘X&Y’. I hear his footsteps, late, within my house. The clock ticks midnight like a vicious drum. He’s come to tell me I’m a common louse. Again. And that my music’s empty, dumb. I tell him: “Look at the charts, you ectoplasmic git of music past!” But he just moans: “I care not…
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