Mark My Words Blog
Welcome to ‘Mark My Words,’ the digital sanctuary where insight meets intrigue, and commentary sparks contemplation.
Delve into the dynamic world of PR maverick Mark Borkowski as he unravels the threads of media, culture, and communication. Mark’s blog is a treasure trove of industry wisdom, offering a backstage pass to the inner workings of publicity and the ever-evolving landscape of modern media.
FANTASY FOOTBALL
Wayne Rooney has been given a £5 million advance on five volumes of his autobiography by HarperCollins. There’s only one Wayne Rooney, but how many ghosts will help write his adventures between the goalposts? At a million per volume of biographical fudge you’d hope for word wizardry to make gold of the sludge; the swearing, the tantrums, the overwhelming ennui. For this sort of money perhaps JK Rowling’s free? There’s something appealing about a potato-head Potter who’s a whiz with a football but a bit of a blotter when it comes to keeping the copybook clean – and she’d make…
In Search Of The Sons Of Barnum
Thanks to Zach McNeir for sending me some information on a movie publicist called Sherman Calloway. Sherman was born in 1889 and died at tragically young age of 34 the result of a freak boating accident. Zach’s notes document McNeir as an adroit showman with a clever eye for a publicity stunt.
PRETTY KATE AND HER MAGIC EGG
Kylie Minogue is to make her debut as an author in September with Showgirl Princess, a semi-autobiographical children’s book. What might happen if Kate Moss, who allegedly used a Faberge egg to carry cocaine, ecstasy and the date-rape drug Rohypnol around the world with her, followed the same route? Our latest bestseller, for streetwise kids which we won the rights to after furious bids is a fabulous publishing powder keg called Pretty Kate and her Magic Egg in which a young woman travels the world and copes with the chaos into which she’s been hurled by extracting white powder from…
Edinburgh Guide
EdinburghGuide.com Post Posted: Sun Mar 05, 2006 3:28 pm Post subject: Mark Borkowski, Britain’s top PR guru, http://www.edinburghguide.com/edgforum/viewtopic.php?t=3427
DEATH AND THE PLASTIC MAIDEN
Supermodel Naomi Campbell is fuming after her name was linked to Botox pioneer Dr Jean-Louis Sebagh through two stories in Hello! magazine. The 35-year-old catwalk queen has previously denied having any form of cosmetic enhancement. Cast in bronze or carved from alabaster, surviving on a diet of air and pasta, models waft through the pages of fashion magazines like goddesses littering a eugenicist’s dreams. Merely by their looks, models live and die, brief apples of the fashion world’s eye. Perfectly ephemeral, these catwalk queens must hand on their designer jeans or trade their fading, youthful skins for plastic noses, breasts…
In Search Of The Sons Of Barnum
I have just picked up an email today from a Wilkerson Azulay who has offered to help me with my research for the book. Mr. Azuela is a Liberian in Baltimore and has a collection of movie press packs and advertising books going back to the 20’s.
AN OPEN LETTER TO TESSA JOWELL
“Tessa Jowell, the beleagured culture secretary, is expected to learn her fate tomorrow after an inquiry to establish whether she breached the ministerial code by failing to reveal some of her family’s business dealings.” The Guardian, 1/3/06 Dear Culture Minister, divine Tessa Jowell I await with interest an earnest avowal of financial transparency backed up with proof. Or for your career to go quietly poof. It may be judgemental to assume that your spouse brokered shifty deals to pay for your house but I can’t help feeling that a friend of Berlusconi could be anything other than shady and phony….
YOU ARE WHAT YOU EAT
Armin Meiwes – who murdered and ate a man he met over the internet – says he would like to have Robbie Williams for dinner because he only eats “beautiful people”. Twisted though his outlook may be, it is an excellent metaphor for the desperate need to be famous that is creeping through the heart of British society. I want to feast on the beautiful set, it’s time that they gave as good as they get; Brad, Angelina, Jude Law and the rest. You are what you eat must be put to the test. Not a single soap star will…
In Search Of The Sons Of Barnum
The first tryout with six actors of the great PR man Ezra Blakeley’s play Confessions was staged at Wilshire. After the reading the feedback, the tryout audience had guessed the identities of all the characters. Blakeley had to rewrite, fearing legal actions. The play was premiered by the Bryzin Playhouse a 70 seater theatre in Venice 10 years later.
In Search Of The Sons Of Barnum
Borkowski spent the day with the PR legend Jay Berstein. To understand the influence that the American Entertainment industry has had on the world is to understand Jay Bernstein. The Hollywood Reporter said of him, “Jay Bernstein must have a direct line to God. When Jay starts talking, Hollywood listens.” Jay has the biggest Rolex in the universe and it’s comforting to listen to a man who has a mistrust of everything digital.
In Search Of The Sons Of Barnum
Tony Kaye’s studio in Hollywood stores some of his extraordinary work. It emerges that the house was where Holbrook Blinn rehearsed Mary Nash to safely faint for a press scam that would try and make a name at the premier of ‘High Sign’.
In Search Of The Sons Of Barnum
This morning a pilgrimage to Burt Lancaster’s old house in Bel Air revealed a hidden story about his swimming pool. Burt allowed the pool to be used to house two penguins owned by a friend. The pool they lived in was being refurbished and Lancaster offered his own as a temporary sanctuary.
THE DISSIDENT PRINCE
“Prince Charles regards himself as a ‘dissident working against the prevailing political consensus’, who scatters furious letters to ministers on contentious issues and denounces elected leaders of other countries…” The Guardian, 22nd February 2006 The dissident who would be King keeps hoping he’s the real thing, but angry letters from an ivory tower are a far cry from wielding actual power. He may see himself as the Dalai Lama but he lives the high life in a diorama, merely a puppet on the political stage, desperate to break free, to come of age. The dissident born of a line of…
In Search Of The Sons Of Barnum
Oh happy day, I have found Cy Slocum’s original press book in the biography section of the Academy of Motion Picture library. It’s true he was represented by the mighty press man Wilton Locknaye.
In Search Of The Sons Of Barnum
This morning I paid a visit to the grandson of Nat Spinefeld at his Beverly Hills home. He told me all about the stunts his grandfather pulled.” Publicity was the only air that he breathed.”
In Search Of The Sons Of Barnum
Hollywood legend Freddie Fields, producer of movies such as Millennium, Glory, Poltergeist, Crimes of the Heart, Fever Pitch, American Gigolo, Looking for Mr. Goodbar and Lipstick, talks candidly about his life and times to a short plump ageing PR guru.
In Search Of The Sons Of Barnum
Reseaching the great Hollywood PR man, Borkowski takes a morning dip in the Beverly Hills hotel pool where Dexter Berrey hatched his scam to kidnap Roy Roger’s horse. How he was ever inspired in 80 degrees of water is a mystery.
In Search Of The Sons Of Barnum
As the local weather girl on KCAL “your source for Southern California’s breaking news” said this morning, ” Brrr its 52 degrees and if you going out this morning be sure to put on some warm clothes! ”
In Search Of The Sons Of Barnum
Somewhere off Sunset, in a tired old movie backlot . Tony Kaye secretly films the Red Hot Chilli Pepper’s new video.
WORKED TO THE BONE
Madonna is believed to have injured herself recently by exercising too much and by contorting herself into unusual positions during dance routines. Take me to my exercise chamber and work me ‘til I’m muscle, skin and bone. Fitness is essential, so don’t be reverential just work me ‘til I’m less than seven stone. Push me through a punishing regime and feed me liquid meals from tiny cans. Food is an addiction, extra weight a dereliction of duty to the cameras and my fans. Take me to my exercise chamber and push me if I start to flag or groan. Work…