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Changing Narratives and the Death of Osama Bin Laden

The ever-changing narratives surrounding the ritualistic slaying of Osama Bin Laden has spewed up a slew of conundrums. It should also teach publicists valuable lessons about the pitfalls of a contemporary story engine, brand messaging turned cariacature and the conditions of the modern news mill. Instinctively, a good publicist understands how to engineer a simple…

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The Royal Wedding: Rebranding the House of Windsor?

The marriage of Princess Diana’s son struck a new beginning -the British Monarchy. Prince William is the great white hope, a fresh face with his mother’s heart and compassion. He will, in time, lead the Firm into a new age. The question is when?

The relaunch of the brand involved an extraordinary, experiential three ring circus full of pomp and pageantry. Tinged with a bourgeois romance and a certain playfulness, the wedding was sealed with a snog that adorned the front pages from Stockport to Shanghai.

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The Cowell Question

The Observer is asking the big question – is Svengali in chief Simon Cowell essential to the X Factor? Two journalists debate the pros and cons, intersecting the public conversation surrounding Cowell’s migration to America. But neither address Cowell’s principal ingredient, his enormous power to influence the hype and guide the off-screen narrative. After watching…