For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign. The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of…
Sophie Dahl had the commentariat in a flap yesterday following her request on the Today programme for half a million quid to refurbish and move her much beloved Grandad’s near-collapsing old writing shed to a new home. Seems a lot for one old prefab, especially since mine was only valued at about £100. Clearly some…
There was a great post by Kevin Bakhurst on the BBC editors’ blog the other day explaining the changes to the nature of the newsroom in the post-social media age. Bakhurst gives a pretty considered rundown of the challenges posed by social media, not least the fact it almost always has someone else be first…
As Simon Cowell’s ‘Red or Black?’ approaches its end, the viewing figures tell an interesting story. The nosedive from its inaugural 6.4m audience to 4.47m on Sunday was splashed gleefully all over the press and the show was proclaimed to be Cowell’s first failure (certainly not true: remember Rock Rivals? Battle of The Stars? Of…
It’s pretty ironic that the proposed return of Absolutely Fabulous this Christmas has been getting so much attention. With the stars splashed all over the culture media and some big news stories, anyone familiar with the industry can spot the tell-tale signs of a hardworking publicist beavering away. Yet this presumably highly professional and efficient…
Don’t you just love a great viral? I wonder if Lego are party to the black humour. Thank you www.thepoke.co.uk for the naughty creativity.
Yahoo’s announcement last week that it plans to test Stanley Milgram’s influential ‘6 degrees of separation’ theory on Facebook shows that it has very little idea about the implications of social media for human interaction over the last few years. The experiment- in which anyone with a Facebook can participate- requires users to transmit targeted…
You almost feel like applauding; Jacqui Smith has done it again. Obviously deciding that, since she isn’t quite so busy with politics anymore, she may as well give The Sun something to do. It emerged yesterday that Smith recently borrowed two day-release lags from a charity run by Maureen Smith- a former political ally- to…
As executives from Twitter, Facebook and Research in Motion (developer of Blackberry) prepare to meet Theresa May for a chat about possibly turning off operations during times of crisis (as if…), the former company has capitalised on the confusion with a publicity coup that places it streets ahead of the other two in terms of…
While CBB goings-on may not be great news for John Bercow and his marriage, it looks as though Richard Desmond has scored a PR coup in bringing the franchise to his ailing channel. Thursday’s launch show (peak: 5.6m viewers) has been splashed all over the net as the show’s most watched non sporting programme ever,…