I went along to the Mirror’s Pride of Britain Awards (airing tonight on ITV at 8) the other night, and in addition to having a bloody great night it got me thinking about how a good tabloid can get things exactly right. The Mirror’s repeated airing of what is a classic piece of event TV…
I respect Dave Trott. He is an Ad man and Guru of considerable stature I read and liked his book Creative Mischief. Usually, Dave provides clear thinking and words of wisdom. I’ve been preoccupied; I missed his recent CampaignLive blog Stuntvertising. I read the post, my heart sank. This got my goat; “Normally I’m not…
This November 22nd, Microsoft will seek to excite and entice key customers with a major, thought-leading conference: Imagine 2011 London, featuring a 40 minute presentation from Mark Borkowski. Microsoft are taking major shifts towards constructing and presenting a clear brand narrative, and Mark will be helping them on their way with a presentation about how…
On 21st November, Mark will feature as an expert speaker at Handpicked Media Gets Social, Handpicked Media’s largest blogging event to date, at RIBA in London. Mark will be helping hordes of top bloggers grow their profiles- and their readership- with an innovative and entertaining presentation on the power of the brand narrative. Mark will…
On November 10th, Mark will be delivering a Key Note speech at this year’s ‘Marketing, the Art Of’ conference in Gateshead, where he’ll be unleashing a powerful address on the true, transparent brand narrative. The conference this year focuses on the rise of digital marketing. Mark will argue that, with the rise of social media…
(You can also read this post in the Huffington Post, here) The excitable and ubiquitous coverage of ‘labour boy’ Rory Weal following his appearance at the Labour Party Conference on Monday said a lot about the power of narrative. From Melanie Philips’s enraged dismissal of his ‘mantra of hate’ in the mail to the Guardian’s…
It’s a great story for anyone who’s obsessed by the showmanship of selling: Arch West, the great Frito-Lay marketing exec and inventor of Doritos, has been covered with his beloved chips in his final resting place. West came from a long line of great retail mavericks who had the fire and the guts to tap…
The tale about Ceri Rees- an upbeat but apparently mentally challenged woman allegedly repeatedly invited to appear on the X Factor for the sole purpose of ratings-grabbing rejection- has really captured the tabloid imagination yesterday. This has the shape of something that could seriously run and run. The latest Mail piece by Richard Price, which…
In his Today programme interview with Justin Webb yesterday, Nick Clegg’s intended, unflappable nice guy image was showing the kind of serious wear and tear that can only result from a shortage of publicity muscle and back room support. By turns repetitive and needlessly confrontational (over the question of Italy, for instance, he veered back…
The Mail’s coverage of a particularly wild night out for England’s Rugby World Cup lads today- in which Chris Ashton wrestled dwarves and Mike Tindall took a ride on a motorboat (if you catch my drift)- should set alarm bells ringing in any media-savvy mind. Other than raising an eyebrow at Tindall’s quasi-infidelity, the paper…