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Clarence House’s hasty denial of as yet unprinted allegations involving Prince Charles is a panic response that merely serves to arouse public and media curiosity further.

As the media frenzy surrounding Paul Burrell reaches fever pitch, it’s likely to be the royal butler and not the Windsor’s dirty laundry, that is hung out to dry.

Far from damaging his reputation, Derren Brown’s controversial Russian roulette stunt was a magical masterstroke that confirms him as a showman of considerable talent.

David Blaine’s latest endurance stunt may have gained temporary headlines in the world’s media, but is all publicity really good publicity?

Arnie offers America everything it wants – confidence, security and punchy one-line politics. And who cares about policies when you’ve got hand-held armaments?

The Uday and Qusay Hussein photograph incident, planned as a surgical media strike, has backfired because no one had the sense to think through the PR implications

Kraft foods have realigned their brand to appear champions of caring consumerism – despite their processed products being the bane of parents everywhere. It was masterful PR, but that doesn’t mean we should applaud it

Far from raising his profile as a comedian, ‘comedy terrorist’ Aaron Barschak will be sucked dry and then discarded by the media like all the other fame hungry wannabes

Forget spin, forget news management, forget everything you know. Confusion, it seems, is the latest buzzword in PR – and it’s a tactic being used by everyone from the government to rail operators

How many actors have I known who will tell me in a blasé fashion that they worked with a famous theatrical name, when they were, in fact, no more than bit-part, walk-on, no-lines players in pre-West End runs of a great star’s less auspicious long-forgotten dramatic outing?