So to the Dasani debacle. Before I go into all that PR apocalypse stuff (which actually just boils down to lazy thinking) let’s just step back from the furore for a minute. What’s wrong with tap-water? I drink it every day. And if someone can give some good old British water a bit of a…
As a seasoned media watcher I like spotting a publicity wheeze on a hard news programme. The most satisfying hit in the UK must be the Today programme on BBC Radio 4. Spoof stories posing as hard news when outed must be so frustrating for the show that gave the world Andrew Gilligan. This morning…
My old pal Rhonda Palmer emailed me this link today http://www.theaustralian.news.com.au/common/story_page/0,5744,8858230%255E7582,00.html It’s a feature from the Australian newspaper. “Internet recovers from dotcom crash” it boldly proclaims. I’m so pleased the internet is making a comeback. Borkowski had a ball with all those crazy dot com tycoons rolling up to our offices with bulging wallets hiring…
PR Watch http://www.prwatch.org pointed out that Tuesday’s Wall Street Journal reports on a new Advertising trend: “The most obvious alternative to TV clutter, placing products Within shows, is generating some backlash among viewers. Marketers and media buyers see the ‘situ-mercial’ as a promising alternative.” What is a situ-mercial? It’s a commercial designed to look, sound…
Benicio Del Toro has confessed he used to steal cars. The Oscar-nominated actor has revealed how he went off the rails after his mother died of hepatitis when he was just nine. The Puerto Rican star admitted: “I would get into trouble. Good healthy trouble – like stealing your neighbour’s car and then getting caught,…
My pal Bill Grantham sent me this cutting from Variety this morning. His message to me was See how far a publicist will go for his client I am not sure I would go this far. But hey never say never. Neil Simon (76) underwent kidney transplant surgery Tuesday in New York. His wife, thesp…
I have just rattled off a feature for Marketing on the Dasani disaster. Stand by for the fall out.
My pal Adrian Bryan Brown, the fantastic Broadway theatre publicist sent me the following email this morning. The UK Press Association website “Ananova” has replaced its “Theatre” wire with a link called “Showbiz quirkies.” Yes, we are now officially a freak show! http://www.ananova.com/entertainment/ I have been banging on about how theatre marketing and PR needs…