My company has always been known for maverick, edgy promotions, and campaigns that have been banned. We represented the Malcolm McLarens of this world and were known for being very rock’n’roll. So, when Carlsberg-Tetley approached us about eight years ago, at the beginning of the alcopop boom, they wanted a wild, rock’n’roll campaign for their…
View image Daily Telegraph, 10th February 2004
Watching Peter Hain on Question Time last night wriggling and spinning around the semantics of the debate on WMD conjured in my mind a mental picture of King Canute trying to hold the sea back. The fundamentals of PR centre on trust and belief in the virtue of a product. The painfully loyal Tony Toady…
This is scary and post Hutton should remind us all to be vigelent Leftists aren’t the only dissenters from the war in Iraq to feel the consequences of the Clear Channel’s pro-war tilt. Radio talk show host Charles Goyette, a Goldwater Reaganite, has been bumped from his slot and expects to lose his job because…
The current issue of PR Week has a front page story that reveals the multi millionaire Irish racehorse owner John Mangier has employed Brian Maclaurin, to spin for him in his battle against Alex Ferguson. I would like to point out that our fantasy PR league, PRSM, found on this site, broke this news week…
Walking to work this morning I was accosted by a small skinny man dressed as a boxer complete with a head guard. He thrust a flyer for a new fitness centre called Gym Box into my empty hand . The bright leaflet was a manifesto declaring the virtues of this happening jointI I put in…
I hear that ever so pass� sales guerrilla marketing company Cunning Stunts have changed their name and are moving to New York. Suspect that might mean they have employed a geezer with a pony tail to man a phone. I might be wrong! The trouble with those that peddle guerrilla marketing is that its all…
So triumphant Tone is on a roll. It looks as if Hutton has given him a frightening faith in the mighty power of the God of Independent Enquiry. But be warned: perhaps this false idol will be a propaganda twist too far. The pre-emptive groundwork is underway, with the “we needed to get rid of…