I got an email from a gentleman on the West Coast of the U.S. who recounted an interesting tale about a publicity stunt gone wrong. Vince Angelo, a well known off strip Las Vegas publicist was hired by the great Cecil Lester and his speciality owl act. The troupe of owls, who could howl famous…
PR: How to sell without selling your soul Independent – London,England,UK … never wrong”? It’s a good question, says Mark Borkowski, whose self-titled company is doing the promotion for the new film. “I’ve … http://news.independent.co.uk/media/article621127.ece
From the outset, Marilyn Monroe had numerous press agents spinning her image. As a starlet, she was owned by 20th Century Fox who made up numerous stories, then Roy Craft who invented myths around her, long term manager Milton Greene, who got her the best deals and the svengali, Johnny Hyde, who built her up…
Filming on the new Die Hard movie has been postponed because Bruce Willis is too fat. The actor admits he has put on weight since he first played cop John McClane 18 years ago and says he is frightened of embarrassing himself with a “flabby physique” on screen. Just make the movie, Bruce. Forget getting…
I received an email today which recounted a tale from Las Vegas in the 1960’s which demonstrates the flip side of PR stunts. Will Jones’s variety act, a troupe of amazing chimpanzees that played the pianoforte, were doing a support show in Las Vegas, off the strip, for a magician. Norman Berry decided to set…
The 1960’s saw the dawn of the creative publicity campaign for television. The very best TV producers were alive to the concept of drumming up ideas to entice journalistic interest. Ever since the dawn of the TV age, the publicist Warren Cowan had cast his considerable professional shadow over the promotion of television. There was…
New Zealand Herald – New Zealand The BBC gaff his hit the headlines what next for the “IT expert” Guy Goma..’”. PR expert Mark Borkowski agreed: “In terms of the amount of publicity anybody needs to launch themselves, he’s got it all. “I. http://www.nzherald.co.nz/section/story.cfm?c_id=2&ObjectID=10382233
A study of Britain’s most loved and loathed brands has just come out, coinciding nicely with the latest round of Big Brother. The Borkowski poet in residence has taken this coincidence and run with it. I went on Big Brother to be famous and cool but found myself portrayed as a tedious fool who couldn’t…
Pete Doherty makes his fans tidy his house. The singer asks admirers who gather outside his London home if they would do odd jobs for him. The singer has said he always knew he wanted to be a star – because he was always attracted to excitement. When fame falls away and all that remains…
Big Macs and Pot Noodles: the brands we love to hate Scotsman – United Kingdom … “Marketing people can spend millions on adverts but unless their brand is respected and trusted it will never be popular,” said Mark Borkowski, … http://news.scotsman.com/scotland.cfm?id=733212006