Monday November 13, 2006 The Guardian Ahead of the latest James Bond movie’s release this week, Matt Keating asks some of the top names in advertising to assess the 007 brand’s enduring appeal http://media.guardian.co.uk/mediaguardian/story/0,,1946072,00.html
One of the joys of life for a humble publicist is to marvel at the poetry of pure propaganda. Often when a pro-active campaign is shaped like the proverbial clay on the potters wheel, it is moulded by a ham-fisted half wit resulting in acres of print that work against the original aim. The new…
According to today’s Daily Star newspaper: “This is an once-in-a-lifetime opportunity for a parrot with a big personality. We hope to uncover the next A-list avian superstar. ”The lucky winning bird will first be used as the official “spokesparrot” for the DVD launch of the second swashbuckling adventure, ‘Pirates of the Caribbean: The Dead Man’s…
Words of warning from the Borkowski poet in residence to anyone not wishing to make the same mistakes as Paul McCartney, Britney Spears or Robbie Williams, all of whom have mistaken brief, random bliss for something lasting or satisfying. Bliss is short-lived a sun spot on a star’s eye a gutter-pressed candle stuttering out but…
It would seem that the great Harry Reichenbach invested a great deal of time building up relationships with various novice firemen in the early part of his career in New York. He spent time with the reluctant heroes, coaxing some fantastic tales out of them by persuading them to recount their experiences. Harry quickly built…
There is a row brewing between Puma, the Metropolitan Police and various anti guns lobby groups on the basis of the new Puma trainer that has a machine gun etched on the heel. Let’s not forget that the brand is trying to remain at the cutting edge of fashion as well as pushing the limits…
Is it a coincidence that the verdict and sentencing to death of Saddam Hussein have arrived two days before the pivotal U.S. Congressional Elections? The Borkowski poet in residence wonders what George W. Bush might be thinking… Well we got him, he’s going. Saddam’s been shown the door I hope that you won’t think about…
Is it a coincidence that the verdict and sentencing to death of Saddam Hussein have arrived two days before the pivotal U.S. Congressional Elections? I would argue that the timings are not only fortuitous, but constructed to create maximum PR. Well prepared forward planning indicates that forethought was given to where the President would be….
Paris Hilton apparently wants to be the first celebrity to go into space. The hotel heiress plans to take her reality TV show The Simple Life into orbit and have cameras filming her as she trains to be the first celebrity astronaut. The Borkowski poet in residence imagines how she might react… You only get…
Today’s quote from Michael O’Leary, founder of Ryan Air on Richard Branson’s plans to donate Virgin’s next decade’s profits to developing biofuel suggests that O’Leary should take a course from Branson’s PR people in the art of public relations. O’Leary’s comment about it being “… a great PR stunt but it will take the next…