Mark Borkowski, a PR and marketing expert, said the public still warmed to well-made reality shows despite claims the format was exhausted from the Scotsman – “You can criticise, but at the end of the day the advertisers rub their hands with glee because they’ve got a clear identity of an audience and there is…
The Bishop of Southwark faced his congregation recently sporting a black eye after admitting that he could not remember being “mugged” following a drinks reception at the Irish embassy. Witnesses, however, say he clambered into a stranger’s Mercedes and started throwing toys on to the road. When asked what he was doing by the car’s…
The affable and humorous Theo Cowan, was the UK first PR superstar. Before setting up his consultancy in the 1960’s he was head of Rank film publicity. The film company created the legendary Rank Charm School whose graduates included Diana Dors, Honor Blackman, Petula Clark Sylvia Syms and copied the modus operandi of the Hollywood…
On a day of a million conspiracy theories here is another one for the cynical and the jaded to chew over. Pinch me hard but am I the only one to notice a classic example of news management today. http://blogs.guardian.co.uk/organgrinder
“Tony Blair yesterday became the first serving prime minister to be interviewed as part of a criminal investigation when Scotland Yard officers running the “cash for peerages” inquiry questioned him for two hours in Downing Street… They stressed they had not chosen the timing of the interview with Mr Blair, leaving No 10 open to…
What a surreal day following on from the after show comic glamour of the British Comedy Awards where I rubbed shoulders with Charlotte Church, Ant and Dec, Alice Beer and Matt Willis. I had a rather wonderful time seeing old pals like Jonathon Shalit with his new client Myleene Klass, Ed Fosdick who now heads…
Liberating creative genius from process is one of our core beliefs. The great stuntsters knew how to take risks to generate column inches. Our client Nigel Marven is gradually becoming more famous, influenced by some of the ideas I have inspired. View enlargement His appearance at last night’s British Comedy show has made headlines this…
Yesterday a rather interesting email popped into my inbox containing a link to a collection of photographs of Britney Spears being ‘papped’ as she got out of a limo. Britney had decided to have a hedonist night on the town with her pal Paris Hilton, sans knickers. The short skirt she chose to wear from…
Let’s celebrate the year by having our Christmas staff party in Amsterdam. The idea was born from a need to celebrate in the true Borkowski style. The proud tradition of Christmas celebrations has been a thing of legend with a host of venues from garages, art galleries to Indian takeaways and seedy eateries. The legend…
I met Heather Yaxley the other day at the Word of Mouth gig. I have been reading her blog since then and rate it as one the best PR blogs on the market. I suggest its regularly consumed. Greenbanana, it uses WordPress which this blog will be switched to in January.