2007 will go down in history as an extremely busy year for the humble spin meisters in mediaville. There were plenty of things to occupy the media that had a PR overtone, beginning with the meltdown over celebrity Big Brother’s racist poppadom gate which gave Channel 4 a lot to think about and threatened the…
The Associated Press has reported that the next U.S. Undersecretary for Public Diplomacy and Public Affairs will be James K. Glassman. He will replace the infamous PR czar, Karen Hughes, one of the most important people in Bush’s government. Glassman had served on the Advisory Group on Public Diplomacy for the Arab and Muslim World,…
We are all aware that Britney Spears showbiz world is more than a little bit bizarre. Well – reports suggest that Britney is in talks to star in a spoof movie. Spears has reportedly been asked to play the Virgin Mary in a modern Nativity story called ‘Sweet Baby Jesus.’ by French producer Phillippe Rebboah. No…
Whilst researching my book I interviewed the great Freddie Fields, former co-founder of CMA which then became ICM, former producer and then head of MGM-UA Studios. Frankly Fields was a legend. The sad news is that he died on Tuesday and the funeral is today at 2 PM in Hollywood. It’s sad but Freddie told…
Becks may have virtually bared all for Armani, but the Special One has played a cannier PR game in the past few days. This year ends with another spectacular David Beckham publicity stunt. Not content with the three ring circus of his move to Los Angeles to sell soccer to the Americans, why not tie…
So Fast Track has bought Stuart Higgins Communications. http://www.guardian.co.uk/media/2007/dec/11/marketingandpr.pressandpublishing I am pleased for Higgy – an extremely effective operator. Alan Pascoe’s company has been very quiet but there was a time when Pascoe was omnipresent. I have not got a sense that he flexes muscle. Fast Track desperately need Stuartm and Pascoe will benefit from…
Ricky Hatton a publicists dream…
A pizza chain in OZ has produced a YouTube video suggesting employees of a rival chain have small penises, in a bizarre war over the size of their tasty treats. I love this stunt which isn’t generating the ink it deserves. Eagle Boys Pizzas in Australia has attacked Domino’s Pizzas for secretly reducing the size…
Matthew Freud’s power and influence of will be boosted into the stratosphere due to the promotion of his brother in law, James. I expect the bitchy PR world will continue to take swipes at Matthew, especially when the small minds of the major PR networks finally comprehend the significance of the new shape of the…
Here is an interesting feature from Tuesday’s New York Times – thank you Spinwatch for highlighting it “Product placement is hardly a new phenomenon, and the morning [U.S. television] shows long ago mastered the quid pro quo of daily television: Actors give interviews timed to their latest projects; authors are recruited as experts just as…