“This old guard didn’t become famous overnight thanks to a TikTok, a reality show or a sex tape,” says branding and PR expert Mark Borkowski. “They rose through the ranks because they were bloody good at what they did and they were grateful and gracious when they found success because it didn’t come overnight. They…
Every major war effort involves a degree of media manipulation. The creation of powerful images has always been a way to motivate populations in moments of conflict and gain sympathy abroad. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian…
I have been pondering Peloton Interactive’s quick thinking Hail Mary. It’s rare for a major brand and public company to react to a communications issue with genuine dynamism, creativity and bravery, but huge credit to Peloton for their rapid response this week to what could potentially have been a reputational crisis. *’…And Just Like That’ SPOILERS* The high-end home…
The MirrorRaheem Sterling is poised to become a global megastar like David Beckham after firing England to Tuesday’s Euros clash with Germany.Marketing experts say the forward has all the ingredients he needs to build ‘Brand Sterling’ – including son Thiago, who has embarked on a modelling career at the tender age of four.PR guru Mark…
The ExpressPRINCE Harry and Meghan Markle are unable to raise the money needed for their big projects in the UK due to the Duchess of Sussex’s ambitions being much bigger – which could eventually lead to a race for the White House, a public relations expert and author says.PR expert Mark Borkowski said both Prince…
Sky NewsA former publicist for Michael Jackson has said he refused to allow Martin Bashir access to the star, adding he felt the journalist had an agenda.It comes following a turbulent week for Bashir, after the Dyson Report found that he faked financial records to secure an interview with Diana, Princess of Wales for the…
The Stage Circus impresario Gerry Cottle has died aged 75 after contracting Covid-19. A press statement released by Borkowski PR confirmed that Cottle died with coronavirus in Bath Hospital on January 13. Cottle found fame in the 1970s with the Gerry Cottle Circus, and also presented the Moscow State Circus and Chinese State Circus and…
The SunAS Kate Moss graces the cover of Vogue for the 41st time she demon-strates longevity rarely seen in models.The catwalk queen is the fashion bible’s most prolific cover girl and shows that she has still got it at the age of 46.Kate, who grew up in Croydon, South London, before being spotted by a…
Yahoo London (AFP) – Johnny Depp walked into the hallowed halls of London’s High Court three weeks ago seeking to expunge the stain of being branded a “wife beater” by The Sun tabloid.But the 57-year-old will still have to win in the court of public opinion even if he comes out victorious once the star-studded trial…
The iThere are not many hardback, non-fiction books that can generate 170 separate newspaper articles in the space of a week. But Finding Freedom by Omid Scobie and Carolyn Durand has done just that.In case you have been living in Tuvalu, the book is a biography of Harry and Meghan, the Duke and Duchess of Sussex, due to…