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Public Relations the Dark Alchemy of the Social Age

The attack on the soldier on the streets of South East London was truly terrible. The two men who carried out the attack coveted one thing: the oxygen of publicity for their cause. And boy, did they get it. Today’s papers are entirely dominated by sensationalist headlines and language that does nothing to encourage calm…

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Lessons from Sir Alex: building a cult brand takes balls

As the sun sets on the news that Sir Alex Ferguson has decided to hang up his fabled hair dryer, it is  time to consider the lessons the PR industry might learn from  his departure. Undoubtedly,  Sir Alex was a remarkable leader, true he forged a unique brand personality but his move to take control…

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Suarez, shame and the not-so-beautiful game

The BBC crowned Liverpool player Luis Suarez the king of football controversy yesterday afternoon following the FA’s announcement that they have handed him a massive 10 match ban. The scandal has had scribblers on the sidelines outraged at football’s reputation since. Left, right and centre, commentators have been clamouring to declare that football’s reputation is…

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Fundamentalism and the Dark Arts of Propaganda

As I write this from Los Angeles, the news ticker is awash with the minutiae of the horrific bombing that took place in Boston today as marathon runners crossed the finishing line. Doctors are telling stories of innumerable injuries and amputations; eye witnesses are giving accounts of terror and confusion; the President is offering platitudes…

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Pontiffs and Pyongyang: Putting the 'P' into PR

What have Kim Jong-Un and Pope Francis got in common? Both evoke the interest of a global audience transmitting their message through an attention-grabbing communications medium. As Easter is just past us, it’s only natural that our attentions might turn towards the Vatican at this time of year. The rise and rise of Pope Francis…

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The Ugly Face of the Beautiful Game

Amidst all the high-profile outrage surrounding the Sunderland manager, di Canio’s recent declaration that he is a fascist, I have found myself wondering how a multi-billion pound industry can pay so little attention to its press machine. The rights and wrongs of his political beliefs are probably best debated in another forum, but the simple…