Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned the brand from its helter-skelter course. http://www.vanityfair.com/business/2014/12/uber-travis-kalanick-controversy Rather than enjoying a few strong pats on the back however, that team is probably going to have to put on…
Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to…
It seems that pop’s darling of the decade has turned diva this week as it was announced that Taylor Swift had pulled her entire back catalogue of music from Spotify. Through all the initial hubub, it seems that everybody’s missed the point: this is a publicity scam, and it’s one that she’s already rehearsed. The…
Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt? That remains to be seen, but Cadbury’s failed to respect the emotions of their…
I would argue there are some things you can teach and some things you cannot. I am still not convinced you can teach creativity for example, but you can certainly pass on how to be an appreciator and maybe that is the point here. PR is a craft. At the heart of that craft are…
Many of us have felt the shifting sands for some time but the Greenpeace, Lego and Shell narrative really does signal the last warning shot. This world demands trust above all and, alongside that, the right people in positions of power who understand the pressures. Traditional methodologies are no longer fit for purpose. A younger,…
Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions. Through variations of construction and patterning, cloth also has a great capacity for communication and serves as a significant site of personal and…
The political banners under which we operate may be different, but the forces that drive our world are still the same. After many years enjoying comparative warmth and reconciliation following the fall of the USSR, the imperial eagle of Russia is narrowing the eyes of its Western head and turning once more towards the East….
So Scotland has voted. All the hype, the rhetoric, propaganda, and social chatter boiled down to one thing. In the end the majority are still cautious and rather than embrace uncertainty and change (an opportunity some did in this case) stick with the status quo. The crowd certainly has the power these days to change opinion…
Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.) Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!