There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their…
Mars apologies to Veggies Mark discusses the PR issue on BBC Radio 5 Worricker on Sunday. Broadcast on Five Live – Sun 20 May – 10:00
There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their…
Mark Borkowski talks about the campaign to raise awareness for Madeline McCann
When a stunt works it goes global, even the Russian media are talking about the chocolate billboard. Weeks after the stunt.. View enlarged image
This link arrived in my inbox today. http://www.webuser.co.uk/news/120293.html. I was astonished at the stupidity of this naïve PR stunt. “Celebrity Jodie Marsh is looking for a husband – and if you think you’re up to the job, you can apply online. Marsh, who in her own words is “very demanding”, is planning to hold auditions…
I recently came across what can only be described as one of the greatest PR disasters of our age. It happened in the U.S. on May Day in 2003 when George W Bush gave a speech aboard the USS Lincoln declaring that “major combat operations in Iraq have ended”. He stood in front of a banner…
London – British finance minister Gordon Brown will portray himself as a sober, intellectually rigourous politician of substance in his campaign to succeed Prime Minister Tony Blair, analysts said. http://www.news24.com/News24/World/News/0,,2-10-1462_2112575,00.html
If Brown does decide to try and reinvent himself as a more personable and charismatic politician, however, he should do so carefully, warned Mark Borkowski, who founded Borkowski PR, a public relations firm that counts various celebrities among its clients. “True image change is about stealth… The powerful image changes are those that aren’t spotted,”…