Diana’s Death Forced British Royals To Overhaul Image

ByDavid Andrews

GG2.net, 18.8.17 “I for one believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death.” The result was royals “having to become more professional, and having to take real control and take outside advice and better professional people,” public relations expert Mark Borkowski told…

Is Girls Aloud’s Sarah Harding in the last chance saloon?

ByDavid Andrews

The Daily Mirror, 03.08.17 Media guru Mark Borkowski says of CBB: “It’s such a last chance saloon, but also an opportunity to refocus on her. It’s a clever move and if the camera loves her and the audience loves her, she’s on a path to reconnect with the public.” Read the full article here.

The Strictly Factor: One In Five Of Highest Paid BBC Stars Have Appeared On Show

ByDavid Andrews

The Telegraph, 20.07.17 Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel? “If you are on a top…

‘How Louise Redknapp regained her mojo on Strictly after sacrificing her career for Jamie and their children’

ByDavid Andrews

The Daily Mirror, 06.07.17 PR guru Mark Borkowski believes this could be the beginning of Louise’s second wind – and that she could soon be commanding some very big figures with her talents. He says: “She will never be top of the charts again as she was but she’s going through another period and she…

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Sport 2.0: crumbling traditions create a whole new ballgame

ByMark Borkowski

The Guardian, 14.06.17 Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. He has a further message for any doubters. “Once upon a time darts and snooker were…