As Isabella Rossellini returns to Lancôme at 65, ‘grey advertising’ continues to boom “Advertisers are following the money as well as the political tide,” says PR expert Mark Borkowski. “Women of a certain age have been ignored before but that is no longer the case. Increasingly people are looking to the baby-boomer icons and feeling…
According to the media commentator Mark Borkowski. “Scarcity creates demand. It’s reminded people about KFC, even those who haven’t had one for years,” he said. “When they get everything back running again, you can expect a stampede.” https://www.theguardian.com/business/2018/feb/24/people-have-gone-chicken-crazy-what-the-kfc-crisis-means-for-the-brand
The Sun, 17th December 2017 Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. “She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. “She won’t be an immediate millionaire but she’s on…
The Times, 11th December 2017 Max Clifford, the mastermind the of kiss-and-tell sex scandal, has died in what a fellow publicist described as “the end of a very dubious legend”. The public relations man, who was 74, died today at a hospital in Cambridgeshire near Littlehey Prison, where he had been serving an eight-year sentence…
The Drum, 11th December 2017 In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be…
PR Week, 11th December 2017 PR professionals reacting to the death of Max Clifford have distanced him from the comms industry, providing scathing testimony about the former publicist who died in the middle of a prison sentence for sex offences. Read Full Story here
The Times, 10th December 2017 Mark Borkowski, a PR agent and brand consultant, said: “I think he was preparing to come back into business. He was having meetings [with clients] in prison.” The Ministry of Justice confirmed Clifford’s death in a statement, in which it said there would be an investigation by the Prisons &…
theinsidercarnews.com, 7th December 29017 And according to The Sun, she was ITV’s smallest gamble too, being paid just £13,000 for her stint in the jungle, making her this year’s lowest-paid star. “He’s the highest-earning contestant ever, even eclipsing what they paid Katie Price”. I’m A Celebrity fans, who widely condemned the challenge as particularly “horrendous”,’…
tellymix.co.uk, 7th December 2017 Win or lose, things are looking good for Toff on I’m A Celebrity 2017. Made In Chelsea’s Georgia ‘Toff’ Toffolo is the favourite to be crowned Queen of the Jungle in Sunday’s final, but according to some she’s already won. PR guru Mark Borkowski has suggested Toff could end up making…
The Sun, 6th December 2017 I’m A Celeb’s Georgia Toffolo broke out her khaki bikini again as she took a dig in the jungle bath. It comes after The Sun Online revealed Toff will make a million through lingerie and fashion deals, endorsing products and possibly even a book deal. The reality star has wowed…