And now for some fantastic news! Borkowski will – from April 1st – be bringing the ideas and execution consultancy Beatwax into the Borkowski fold, completing our expansion plans and allowing us to further develop complementary creative solutions for our clients. I’ve admired the work of Beatwax for a long time – their stunt to…
These are exciting times for The Fame Formula; the book is due out in paperback in a couple of weeks and I’m enjoying seeing proofs come in from the publishers (it’s looking good!) and also the Fame Formula competition is coming to a close. What’s particularly pleasurable about the competition is that not only is…
I was intrigued to read in yesterday’s Independent about the splash Paul Duddridge is making in Hollywood. He’s moved from being an agent for comedians based in Soho to becoming a fame guru in Los Angeles in two years and seems to be making a good fist of getting numbers of the countless acting hopefuls…
Reading about the Wellcome Collection’s stunt to promote research into the science of the freak show, featuring contortionist Delia du Sol, in the Evening Standard yesterday, I was reminded how, in the dark days of the recession before the big one, I met an extraordinary contortionist called Hugo Zamoratte. Zamoratte was an Argentina exile who was…
The Fame Formula Paperback launch including a showing of Nothing Sacred (U) Wednesday, 29th April, 7.30 p.m. Riverside Studios, Crisp Road, Hammersmith, London Mark Borkowski celebrates the life and work of legendary Hollywood publicist Russell Birdwell at the Riverside Studios in Hammersmith on April 29th to launch the paperback of his book, The Fame Formula….
Every new head of a public institution leaps up to sit at the head of the table humming a new tune and Sir Paul Stephenson is no exception. The new ‘super-cop’ who is taking on the poisoned Commissioner for the Metropolitan Police chalice, spat in so publicly by the bumbling Sir Ian Blair, has given…
There’s a short review of The Fame Formula in the Financial Times on 23rd January. Stephen Cave also discusses Fame by Mark Rowlands and The Star as Icon: Celebrity in the Age of Mass Consumption by Daniel Herwitz. “It’s these myths [of the iconic early Hollywood stars] that are exploded by Mark Borkowski in his jolly romp…
Gordon Ramsay’s given up his flak-managing flack Gary Farrow as part of a series of moves that see him scaling down his spending and financially restructuring his massive empire under the management of his father-in-law, Chris Hutcheson. This may come as something of a blow for Farrow in these recessionary times; his skill with crisis…
The Fame Formula – due out in paperback in April – got a good mention in The Hindu at the end of last year, in an article on the changing nature of publicity in the Bollywood movie industry. “Public relations specialist Dale Bhagwagar believes that public relation campaigns will soon be the way that many…
Ruby Warrington’s guide to what’s hot in 2009, printed in the Sunday Times’ prestigious Style magazine yesterday, is replete with a plethora of interesting things to watch out for this year. As she puts it: “A new year. A whole new set of values, a new generation of icons, new pin-ups to lust after, new…