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Maynard Nottage: not so mysterious

It’s been a frenetic 48 hours, dealing with the Times’ article, printed today, which suggests that Maynard Nottage is a hoax. Well, he’s not. Or, as I was quoted in the Times, “Did I consider I was being hoaxed? Of course I did. But I don’t think so.” The reason for my belief is this:…

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Cheltenham Festival via A Good Read

I had a busy but invigorating weekend at the Cheltenham Festival of Literature, promoting The Fame Formula on Saturday and discussing my favourite book with Sue McGregor and Terry Jones for BBC Radio 4’s A Good Read in the great stone wedding cake that is Cheltenham Town Hall. I was astonished at how busy it…

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The Fame Formula hits Canada!

Johanna Schneller and I were speaking on the Canadian CBC network’s Q arts, culture and entertainment show yesterday, about the ways to maintain a celebrity brand, alongside Suzanne Somers (who is mentioned in The Fame Formula thanks to her association with Jay Bernstein) on how to maintain life as a star brand and Pulitzer Prize-winning…

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NEVER MIND THE BUTTER, HERE’S JOHNNY ROTTEN

I have been in a reflective state, bordering on shock, since I saw the Johnny Rotten Country Life butter advert. It really has been a long time since 1976, when the punk movement’s anarchy and infamy – and Lydon and the Sex Pistols in particular – caused popular outrage nationwide. Well, obviously the former punk…

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Burger King public relations "U" turn

Last December, Burger King generated some positive PR chatter when it signed an EU undertaking to end fast-food advertising aimed at the under-12s. Well, that hasn’t lasted. I have just noticed that the food behemoth is preparing to launch a global campaign for kids next month with a toy promotion featuring characters from The Simpsons….

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Credit Crunch Meltdown

In only a matter of weeks the political panacea that was Sarah Palin, the untried Governor from Alaska who seemed to be rejuvenating the fortunes of the republican cause, has morphed into a PR nightmare. Firstly, her unorthodox outburst about the mining initiative in Alaska left many feeling burned. Then came an enquiry into whether…

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Thrills, spills, reviews, readings and parties

Thrills, spills, reviews, readings and parties: it’s been 60 days since The Fame Formula came out and it’s been a rollercoaster ride. And, with Festival season upon us, there’s much more to come. In the brief pause as the rollercoaster climbs up another slope, before I rush on down into the Festival season, it’s time…

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More from the Fame Formula juggernaut!

A busy day yesterday, starting off at the Groucho Club at eight in the morning. I was taking part in the Editorial Intelligence/HarperCollins panel. The discussion was: Does the Media Break More Celebrities than it Makes? I was joined by Clarence Mitchell, who represented the McCann family throughout their tribulations; Rachel Johnson, who writes for…