Sainsbury’s sales strategy slip up The supermarket is exhorting staff to get shoppers to spend an extra 50p on every visit – but it accidentally made the plan public. http://www.theguardian.com/business/2014/sep/30/sainsburys-sales-strategy-public
This week our guest is Mark Borkowski, acclaimed PR specialist, writer and British marketing and communications industry commentator. http://www.thewebpsychologist.com/podcast-episode-22-mark-borkowski/
Mark Borkowski’s blog ‘Mark My Words’ www.markborkowski.co.uk listed #2 in Cision PR Blogs UK Top 10: http://www.cision.com/uk/social-media-index/top-10-uk-pr-blogs/
Doctor Who: Matt Smith on his final days as The Doctor “If I was going to choose to spend a couple of years in anyone’s body, why not live it as the Doctor? He’s going to have more fun than almost anyone else alive” http://www.radiotimes.com/news/2013-12-08/doctor-who-matt-smith-on-his-final-days-as-the-doctor
Meet Team Cupcake: Nigella’s lawyers, PR and brother who are helping her win the public sympathy battle against her ex-husband Charles Saatchi as poll reveals people have sympathy for her http://www.mailonsunday.co.uk/news/article-2520119/Nigella-Lawsons-crown-slipped-despite-dramatic-cocaine-court-admission.html
Nigella Lawson: The anatomy of a marriage Revelations about Nigella and Charles Saatchi’s relationship have shocked us, but every couple has a public facade http://www.telegraph.co.uk/news/uknews/10497688/Nigella-Lawson-The-anatomy-of-a-marriage.html
I know Tom Daley is an admirable chap but I can’t help feeling a little manipulated. http://www.dailymail.co.uk/debate/article-2518464/I-know-Tom-Daley-admirable-chap-I-help-feeling-little-manipulated.html
James Arthur ‘not sophisticated enough’ for Twitter, claims PR expert. X Factor’ winner criticised following homophobic rap lyrics fallout http://www.nme.com/news/james-arthur/74005
James Arthur rows with Spraggan over homophobic slurs X Factor winner James Arthur has become embroiled in a war of words with fellow contestant Lucy Spraggan, the latest in a string of public relations mis-steps. http://www.bbc.co.uk/news/entertainment-arts-25031769
Social media guru discusses star’s fall from grace PR expert Mark Borkowski has launched a stinging attack on embattled popstar James Arthur, claiming that he should never have been allowed to control his own Twitter account. http://www.gigwise.com/news/86333/james-arthur-not-sophisticated-enough-to-use-twitter-says-expert