The Times (Main), 23/05/2017, p.21, Jack Malvern One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering….
The sponsorship files: who funds our biggest arts institutions? http://www.theguardian.com/culture/2015/mar/02/arts-corporate-sponsorship-tate-british-museum
Download the BBC Radio 4 Media Show Podcast from Wednesday 28th January to hear Mark discussing The Sun’s PR strategy for Page 3 http://www.bbc.co.uk/podcasts/series/media
Mark comments on Benedict Cumberbatch’s ‘coloured’ remark in the run up to the Oscars. Has this scuppered his chances for an Oscar? http://metro.co.uk/2015/01/27/the-timing-is-just-terrible-for-such-a-remark-has-benedict-risked-his-oscar-chances-with-coloured-remark-5037917/?ito=v-a
Mark’s take on Andy Murray’s new logo in The Scottish Sun.
Celebrity selfies: A year of famous photographs from attention-seeking stars. Pouting, posing, primping, preening – there’s little today’s celebs love better than snapping themselves in a selfie. http://www.mirror.co.uk/3am/celebrity-news/celebrity-selfies-year-famous-photographs-2928335
Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned the brand from its helter-skelter course. http://www.vanityfair.com/business/2014/12/uber-travis-kalanick-controversy Rather than enjoying a few strong pats on the back however, that team is probably going to have to put on…
Apple’s Tim Cook: Martyr Or Visionary? Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong. http://www.managementtoday.co.uk/news/1313403/apples-tim-cook-martyr-visionary/
‘No, we’re not that Isis’: when news taints your brand A Sunderland pub, a Malvern clothes shop and even Downton’s dog are learning that not all publicity is good http://www.theguardian.com/business/shortcuts/2014/oct/13/not-isis-name-change-sunderland-pub-malvern-shop-news-brand
Lego ends Shell partnership following Greenpeace campaign. Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group http://www.theguardian.com/environment/2014/oct/09/lego-ends-shell-partnership-following-greenpeace-campaign