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The reviewing couch exposed

The Hollywood studios were always extremely frustrated by poor reviews. Today, film production companies aren’t giving reviewers the opportunity to slate their multi million dollar offerings before release; instead they are encouraging comment from random everyday internet users. Snakes On A Plane is the most current example of how a film can get hyped to…

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Underneath the ices

Jim Moran was the publicist responsible for selling fridges to Eskimos when he famously teamed up “Refridgerator” with American Airlines. American Airlines virgin flight to Alaska needed publicity as well as “Refridgerator’s” first Ice Box. Moran organised the transport of the ice box on the first flight to Alaska, which brought about the publicity stunt…

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The marvellous coincidence of Oz

All my recent Hollywood publicist research has led me to the much-talked-about Hollywood myths. Over the years of movie publicity, a plethora of myths exists. A young intern at the Academy Library in Los Angeles, who I met on my last trip, has written to me having found some interesting information on a lady named…

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COME ON MR PRESCOTT

Deputy Prime Minister John Prescott has reopened the war of words with David Cameron over the Government’s response to the terrorist threat, accusing the Tory leader of “political point-scoring”. Earlier, Mr Prescott found himself embroiled in another row following claims that he had described George Bush’s Middle East policy as “crap” and ridiculed the US…