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The Texas Chainsaw miracle stunt

Following Jim Moran’s success with the National West Virginia Axe Company, he was quickly employed a few months later by a little known Texas Saw Company. Moran employed oarsmen from two competing rowing teams who came all the way from Washington for a cleverly devised photo opportunity. Using huge saws from the saw company, the…

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Shaving with axes

In 1955, Jim Moran devised a stunt to promote the National West Virginia Axe Company, founded over 50 years before, but struggling to maintain their profits in the axe saturated capital of the Blue Ridge Mountains. Moran commissioned a photographer to photograph numerous prisoners in a local jail, shaving with axes made by National West…

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BOWING OUT

A sullen and potentially unstable truce was struck yesterday between Tony Blair and Gordon Brown after the prime minister reluctantly bowed to the demands of the chancellor and rebel MPs by promising to step down within 12 months. “One way or another I’ll be gone within the year,” says Tony Blair adjusting hair and playing…

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The value of celebrity branding

One of Jim Moran’s publicity stunts involved the actress Ann Blyth taking a bubble bath before the eyes of photographers in Los Angeles for the National Association of Inventors. Blyth had just made a debut in the movie “Mr Peabody and the Mermaid” and had won an accolade for playing the mermaid. Moran thought she…