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Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

ByMark Borkowski

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/

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Noises off: The EU referendum and the virtue of shutting up

ByMark Borkowski

Every political campaign eventually enters a silly season. Apocalyptic scenarios are invoked; pledges are carved into stone; statistics are rendered meaningless. Even the dead aren’t safe as our great icons are dragged up and ventriloquized by either side. For the EU referendum the shift from apathy to absurdity has been sudden and overwhelming. One day…

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Woody Allen: The ties that bind old media to protecting old men

ByMark Borkowski

It was not a cover-up or an establishment conspiracy that let the likes of Savile, Harris and Cosby off the hook for so long. So much had been invested into building their public personae. Love ‘em or loathe ‘em they are part of our cultural fabric. For a journalist to ask awkward questions would be to…

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Peston on Sunday needs a much stronger marketing push – and less of the daytime TV vibe

ByMark Borkowski

It was always going to be an uphill slog. Robert Peston’s new politics show seems to have been dwarfed by the Andrew Marr juggernaut. BBC One’s Sunday morning programme found an audience 10 times that of Peston’s debut 10am slot yesterday. The producers of the ITV show will, not unfairly, cite the hot weather as disproportionately…

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ByMark Borkowski

Hannah Woods – whose “arch” eyebrow, print knitwear and encyclopaedic IQ captivated University Challenge viewers as she led her team to victory – has the potential to earn millions if she capitalises on her new-found fame, a leading PR expert said today. Read more of Mark’s thoughts on becoming an internet sensation overnight here

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THE TRUTH ALWAYS COMES OUT' – Mark on the privacy injunction in the British Media

ByMark Borkowski

The injunction farce shows there are no boundaries in social media, according to a PR and branding consultant. Mark Borkowski said the truth will ultimately come out as it did when football’s Ryan Giggs tried to hide his infidelity. ‘This scenario is akin to King Canute who sat on the beach trying to hold back…