If you thought the Enron fiasco was PR hell or that Starbucks charging rescue workers at Ground Zero for coffee was a publicity disaster, spare a thought for Sir Fred ‘the Shred’ Goodwin, whose PR strategy, in the wake of the collapse of RBS and his monster pension, has amounted to little more than ducking…
In the wake of the attacks on Sir Fred Goodwin’s Edinburgh home, apparently by a group calling themselves Bank Bosses Are Criminals, it’s clear that the attacks on Fred the Shred are a necessary distraction for the Government, who are looking for ways to recoup their status in the wake of the banking disaster and…
The King and Queen of Morning TV have been ripped apart in a plot worthy of Shakespeare. Money, greed, deceit, jealousy, subterfuge and high drama are driving this scenario, as if an excitable new scriptwriter with grand designs has been drafted in to rescue a failing soap. The vigour is intoxicating. Fern Britton has quit…
Published Wednesday 25 March 2009 at 09:25 by Mark Borkowski Familiar with Facebook and always available to Twitter, PR guru Mark Borkowski says there is no excuse for promoters to ignore the endless advertising possibilities of social networking sites It may seem strange to be talking about 19th century impresario Phineas Taylor Barnum in the…
And now for some fantastic news! Borkowski will – from April 1st – be bringing the ideas and execution consultancy Beatwax into the Borkowski fold, completing our expansion plans and allowing us to further develop complementary creative solutions for our clients. I’ve admired the work of Beatwax for a long time – their stunt to…
These are exciting times for The Fame Formula; the book is due out in paperback in a couple of weeks and I’m enjoying seeing proofs come in from the publishers (it’s looking good!) and also the Fame Formula competition is coming to a close. What’s particularly pleasurable about the competition is that not only is…
Michael Jackson’s done it again, surprising all the nay sayers who had written him off as a wash-out and a has-been. He’s sold out 50 dates at the O2 arena and will, assuming everything goes according to plan, play to around a million fans over that period. Clearly all the web chatter on Twitter and…
Despite the rumours, the accusations, the lawsuits, the increasing physical weirdness, the King of Pop’s return to the stage in London promises to be ‘the biggest comeback since Lazarus’. And he hasn’t even got a new album Elizabeth Day The Observer, Sunday 8 March 2009 Article historyIt seemed strangely appropriate that on the same day…
Despite the rumours, the accusations, the lawsuits, the increasing physical weirdness, the King of Pop’s return to the stage in London promises to be ‘the biggest comeback since Lazarus’. And he hasn’t even got a new album Elizabeth Day The Observer, Sunday 8 March 2009 Article historyIt seemed strangely appropriate that on the same…
I was intrigued to read in yesterday’s Independent about the splash Paul Duddridge is making in Hollywood. He’s moved from being an agent for comedians based in Soho to becoming a fame guru in Los Angeles in two years and seems to be making a good fist of getting numbers of the countless acting hopefuls…