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The World Behind the 'Best Job in the World'

You couldn’t move anywhere this morning without hearing something about Ben Southall, the British winner of ‘The Best Job in the World’ and the string of idyllic desert islands along the Great Barrier Reef off the coast of Queensland, Australia, which will act as his home and office for six months. Not surprising, when the…

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Borkowski and Clifford Live Streaming Debate

I will be going head to head with Max Clifford to discuss the toxic nature of celebrity at the London College of Communication tonight and, if you don’t have a ticket – they sold out quickly – you’ll be glad to know you haven’t missed out! You can get involved in the heated and controversial…

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Nothing Sacred: from Carole Lombard to Jade Goody

I enjoyed the launch of the Fame Formula paperback at the Riverside Studios at Hammersmith on Wednesday night for many reasons: it’s a great venue, the people who came were interested and interesting, it was good to expound on the brilliance of publicist extraordinaire Russell Birdwell to an audience and it was marvellous to see…

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The Art of Milking: Jade Goody in Shoreditch

Jade Goody’s not cold in her grave and already a “controversial” artist is leeching off her celebrity to generate some quick and dirty PR. News broke in the Hackney Gazette last week that performance artist Mark McGowan is organising a re-enactment of the final hours of Jade Goody’s life. It’s a pretty typical scam; the…

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Twits who ruin Twitter: Why some stars and PRs miss the point of tweeting

“Britney’s feed is sanitised, tedious vainglory, merely a bland sales pitch” By Mark Borkowski – Monday 13th April Cynical: Britney’s Twitter feed is merely putting out a bland sales pitch, with the sort of information that can be gleaned from anywhere I’m waiting for the first big Twitter catastrophe. And if you think it came…

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Rebranding the pollack as Colin: oceans away from a Consignia-style disaster

My first Guardian piece thanks to followers on Twitter.  People have genuinely and generously given me their thoughts on the worst rebranding they could think of which enabled me to write this piece.  Thank you all of you. Ahh the power of Twitter. Consignia? Monday? Choco Krispies? All failed rebrands – but Sainsbury’s renaming pollack…