Mark Borkowski is a highly acclaimed PR and Communications industry figure, renowned for his expertise and unmatched experience spanning four decades. His influence in the industry has earned him a place alongside figures like Alistair Campbell and in PR Week’s list of the 25 most influential industry figures. A sharp observer of the cultural zeitgeist,…
There’s a strange new behaviour quietly sweeping through the body of modern business. It’s the quiet epidemic of the corporate mind.It’s not disruptive innovation. It’s not some bold new AI.It’s silence. Cold, calculated, and maddening silence.Let me take you into a scene: a client. Two months of deep strategic work. Narrative building. Positioning. The kind…
While the mobile game ads in particular may seem insignificant, strategist Mark Borkowski told The Post contracts for them are very sophisticated, with the more a celeb drives business for the brand, the more they get paid.“The deals are based on traction — how many people buy into [the game] off of [the celeb’s] recommendation….
Exclusive: The Duke of Sussex is facing a legacy-threatening moment of truth in the worsening rift over Sentebale, warns PR expert Mark Borkowski.Forget the endless carousel of Sussex fails. There are opinions galore about Sussex Netflix deals and Sussex “exclusives” feeding the algorithmic maw. But Sentebalegate is far more worrying. Strip away all that’s gone before and…
It’s not Watergate—it’s something far more unhinged. Signalgate: a Trumpian soap opera scripted by Jesse Armstrong, where national security collides with reality TV energy, and everyone thinks they’re the smartest person in the encrypted room. This wasn’t clandestine espionage. This was a defence strategy kicked around in a Signal group chat like a bunch of…
“Since the slap, Will Smith has been skulking below the cultural waterline waiting for the fog to clear,” says celebrity crisis expert Mark Borkowski. “He hasn’t just stepped back – he’s evaporated into a curated silence, broken only by the occasional Instagram haiku or self-produced moment of contrition. This isn’t reputation rehab, it’s a kind…
“This is like Trumpian chaos theory,” says Mark Borkowski, branding and reputation expert. “You want to be talked about, to create massive debate, but what will it evaporate down to? Probably not what the new owners want it to. It sounds like an accountancy practice. This is laughably see-through and we are already talking about…
I have been a poorly boy this week. Somewhere between the Lemsip and the fevered doomscrolling of a bloke struck down by an unholy strain of man flu, a revelation hit me. And not the soothing, metaphysical kind. The Book of Revelation kind.Trumpets (and Trump-ets), beasts, AI fever dreams, Mars rockets, and the occasional false…
“Instead of ignoring [Dinklage’s comments] as a non-issue, Disney have over-corrected it in the weirdest possible way,” says the PR expert Mark Borkowski. “The seven vaguely human companions look like a reject band from Glastonbury.”In an interview she said that Disney’s original Snow White of 1937 was “extremely dated” in its notions of “what a woman is…
A thought for Monday. When I wrote The Art of the Publicity Stunt, it wasn’t just a book, it was a manifesto. It was 1999, when the stunt was the tool of the maverick, the performer on the fringes who understood that attention wasn’t given; it was taken. The Borkowski way was about disruption, but…