OFFENSIVE SALE Fashion firm Shein removes offensive ‘professional racist’ T-shirt from its website
Brand expert Mark Borkowski said the message was “offensive” and “potentially brand- damaging.” He said: “For a company already under fire for exploitative labour practices and environmental negligence, selling this amplifies a perception of negligence and insensitivity.”Shein, which previously removed a Swastika necklace and a phone case with a handcuffed black man on, apologised and withdrew the “inappropriate” T-shirt after…
The secret to Hollywood’s greatest comebacks, from John Travolta to Demi Moore
“The perfect Hollywood comeback is a carefully orchestrated symphony of narrative parallels and zeitgeist timing,” says Mark Borkowski, a PR expert and the author of The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry. “A sidelined star – like Demi Moore – must step into a role that mirrors their…
Do we have a blind spot?
Do we have a blind spot? Is there a delusion we can’t see? When Trump won in 2016, and Brexit divided the nation, the “experts” didn’t pause to question what they missed. Instead, they cocooned themselves in an echo chamber, stuck in a loop talking about interference and manipulation. Looking back, they were utterly disconnected…
As a PR man, I look at Gregg Wallace and see an ego gone rogue – and a strategy only Trump would endorse
Let’s discuss Gregg Wallace and his white-van-man alter ego. A man who has turned his once reliable MasterChef charm into a full-blown case study in professional implosion. Watching him navigate his downfall has been like observing a soufflé collapse in slow motion: utterly predictable, yet still oddly fascinating.There are issues aplenty arising from the allegations levelled against…
Gregg Wallace warned online outburst could be ‘career ending’ as he ‘goes rogue’
PR and crisis management expert Mark Borkowski told Mail Online, it’s almost certain the star has avoided the advice of his PR team with his outburst. “The first law of PR in a crisis is never let your emotions rule your Instagram”, Borkowski told the publication.”What Wallace seems to have catastrophically miscalculated is the seismic shift…
I work with celebrities. After Liam Payne’s death, can’t we treat them as humans and not gods?
As a showbiz publicist, I know about the Faustian pact between famous people and the public. Stars think they understand it, but they really don’t.As the worldwide tributes continue, the tragic death of Liam Payne at the cruel age of just 31 has shaken the foundations of how we perceive celebrity and fame. As a publicist…
Tragic Liam Payne was churned out by the pop machine that breaks its stars… inside the dark secrets of boyband fame
PR guru Mark Borkowski agrees that reality shows and record companies that thrust young vulnerable people into the limelight need to do more to protect them. He tells The Sun: “What the industry is not good at is shielding people from the toxicity of fame. People at the centre of it are forgotten. “Fame is…
Kate Middleton Returns With a New Royal Role
While British Gen Xers and boomers have been conditioned by traditional media to revere the royals, younger generations are more skeptical, polls show. “To be relevant, the institution will need to change and will need to embrace strong women,” says Mark Borkowski, a British public relations adviser who has worked with numerous celebrities. By necessity,…
From a lewd act on a boat to explicit outfits and now a fake divorce: All of Kanye West and Bianca Censori’s ridiculous antics as they are branded ‘attention-grabbing narcissists’
British PR expert Mark Borkowski told Dailymail.com that the eye-catching ensemble was West’s attempt to establish Censori as a pop culture figure on par with that of his former spouse.’This is a statement and Kanye West sees the media as his canvas and sees this as an opportunity to paint his picture,’ he said. ‘Bianca is…