PR scum are human too.

You might have missed the kerfuffle recently between the highly respected theatre critic, Lyn Gardner and Cirque Du Soleil. There was much debate about the Circus taking steps to stop the critic reviewing their new production. Evidently Ms Gardner found out she was uninvited from a press night. She had been approved to review the…

Toxic Twitter Promotes The Future Moron

Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight.  Each incident provoked angst, each instance…

Real News Strikes Back: 18 Stories In PR And The Media To Look Out For In 2018

1. Real News will strike back in 2018 and is already doing so. The New York Times, The Economist and Wall Street Journal are all now making real money digitally and print circulations remain significant. The same goes for titles ranging from the i to Private Eye and a resurgent, Jeff-Bezos-owned Washington Post. The Times…

I’m A Celebrity winner Georgia Toffolo ‘forced to hand over 30 per cent of her £1million earnings to ITV’ after jungle victory

The Sun, 17th December 2017 Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. “She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. “She won’t be an immediate millionaire but she’s on…

Shamed PR man Max Clifford dies after collapse in prison

The Times, 11th December 2017 Max Clifford, the mastermind the of kiss-and-tell sex scandal, has died in what a fellow publicist described as “the end of a very dubious legend”. The public relations man, who was 74, died today at a hospital in Cambridgeshire near Littlehey Prison, where he had been serving an eight-year sentence…

From rags to riches and back again and the arch schemer – a PR man’s view of Max Clifford

The Drum, 11th December 2017 In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be…

Shamed PR man Max Clifford dies after collapse in prison

The Times, 10th December 2017 Mark Borkowski, a PR agent and brand consultant, said: “I think he was preparing to come back into business. He was having meetings [with clients] in prison.” The Ministry of Justice confirmed Clifford’s death in a statement, in which it said there would be an investigation by the Prisons &…