Influence is a tricky one to measure. The word itself derives from the Latin influentia, meaning an influx. Influence flows out, imperceptibly, and its effects are more qualitative than quantitative. Take the Sunday Times’s big splash this week revealing findings from its investigation into Labour’s dominance on twitter during the 2017 election. According to research from Swansea…
Forget the hastags #Bots #CambridgeAnalytica #Russian #trolls #darkforces #Socialmedia #disruption What we see from Rudd’s downfall is that the agenda is still being set by the reporting of traditional media turbo charged by established opinion-formers.
The price of a J D Wetherspoon pint will be the cheapest within a ten minute walk of where you’re stood. Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. Could this partly account for why its chairman…
It’s lonely at the top. The modern CEO is expected to have a voice, to articulate values and, most importantly, be available. Yet there is little to prepare even the most media savvy executive for dealing with crisis once the internal support network begins to turn on you, with many boards happy to see leaders…
BBC Strategic PR consultant Mark Borkowski agrees: “Could Morecambe go on without Wise? They are a double act. Would Dec have the same impact? What would that say to his pal who’s recovering (if Dec went on alone)? This is a very deep friendship that goes back to childhood.” Mark says there’s a lot riding…
With all due respect to the excellent investigative journalism that exposed the large-scale data harvesting by Cambridge Analytica – it will not bring down Facebook. Commentators were quick to point to share price volatility and hashtag protests as indicators of doom. The social network has indeed been slow to ventilate the stench surrounding its relationship to…
The Guardian Slapstick family favourite revived with just two episodes after bumpy ride. However, the publicist Mark Borkowski said revivals could backfire and get the “wrong kind of publicity … if you lean too heavily on the nostalgia. It can set the bar too high for the new talent who feel they’ve got to become…
Radio Times Mark Borkowski, the public relations expert, believes that a lack of talent waiting in the wings is a big problem for ITV. “The talent pool of top notch presenters is so small and Ant and Dec are so good at their jobs but there is no one else who can take their place,”…
When Margaret Thatcher launched a task force to retake the Falklands from Argentine forces, her message was simple: she was defending the rights of the islanders to self-determination. In 1982, after years of domestic inertia, economic stagnation and government infighting, the British public endorsed this decisive act- and it won her a landslide reelection a…
The Express – 16th March 2018 Today’s bargain-savvy shoppers are increasingly hungry for the sort of discounts that can only be offered from soulless units in business parks rather than elegant Victorian buildings with sky-high rents and rates in prime locations. “Because we are time-compressed the experience of going shopping is no longer so pleasurable,”…