The Guardian – 12th March 2018 Former president and first lady in advanced negotiations with streaming service, report says Whatever the cost of the deal one thing is clear: it would be a television coup of gigantic proportions. “It’s a massive deal for both parties and the only thing we can also be sure of…
Middle East Eye – 9th March 2018 Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with some estimating more than $1m has been…
News Week – 9th March 2018 Mark Borkowski, a media analyst and PR strategist, tells Newsweek that the Obamas’ deal could eclipse both of those. He says Netflix may offer the former first couple $500 million. “Competition between streamers is so intense. We see money being flown at [creators],” says Borkowski. “It depends what it is, what that…
It shouldn’t surprise us that brands have attempted to make money from outrage. The opposite of virtue is not Vice. It’s the Daily Mail. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper….
As Isabella Rossellini returns to Lancôme at 65, ‘grey advertising’ continues to boom “Advertisers are following the money as well as the political tide,” says PR expert Mark Borkowski. “Women of a certain age have been ignored before but that is no longer the case. Increasingly people are looking to the baby-boomer icons and feeling…
According to the media commentator Mark Borkowski. “Scarcity creates demand. It’s reminded people about KFC, even those who haven’t had one for years,” he said. “When they get everything back running again, you can expect a stampede.” https://www.theguardian.com/business/2018/feb/24/people-have-gone-chicken-crazy-what-the-kfc-crisis-means-for-the-brand
Are they, aren’t they? Will they, won¹t they separate? Forget the TV soaps. This week has been all about the Cheryl and Liam. Earlier in the week the Sun¹s showbiz guru Dan Wootton broke the story that the showbiz couple were about to split. According to his scoop, the dynamic duo were struggling to keep…
Even in his lifetime the work of John Williams Waterhouse rarely made much of a stir in the art world. He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. Nobody would have noticed the sudden removal from display of his work Hylas…
Pinned under the duvet; smothered with decongestant, comforted by the warm embrace of Night Nurse; I’ve suffered a rather tedious week. Although I’ve been struck down by a particularly nasty, industrial strength man flu virus, I’ve had sometime, to catch up on a couple of interesting talking points. Firstly the Ad Contrarium is an important…
The Presidents Club ball narrative, fittingly, is still high on the news agenda. Hourly, we hear many correctly de-cry the event as appalling, shameful, disgusting and deplorable. Great Ormond Street Hospital, which received £530,000 from the Presidents Club between 2009 and 2016, said it will return the donations. The “most read” story in The Financial…