Increasingly it seems the rich have a dilemma. When does the reputational damage incurred by being hauled across the coals for using tax havens outweigh the financial benefits? Granted, siphoning wealth through a Maltese bank to buy a Lithuanian shopping mall isn’t exactly John le Carre levels of sinister. But when it happens to Bono…
Where were you on the day Donald J Trump released not quite all of the classified files on the JFK? It does not take a mind riven by conspiratorial angst to suspect that the president’s championing of the scheduled release of the million-plus page report on Kennedy’s assassination is a distraction tactic. But what from?…
If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble. Similar dynamics are at work in the conditions that allowed 30 years of predatory abuse…
The Drum, 20th October 2017 If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble. Similar dynamics are at work in the conditions…
The saga of #Baldingate continues to rage. Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. Balding and the editors of the publication maintain that the responsibility of the edit lay entirely in the hands of the magazine. We’d half expect…
As the artificial mist from its post-conference grime party settles Labour’s proximity to power hasn’t seemed this real in ages. This is a remarkable turnaround for a party that only last year seemed utterly divided between the doldrums of the conference centre and the radical energy of the Momentum fringe events. How can the Tories…
The New European, September 11th 2017 Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity, but PR agent MARK BORKOWSKI argues her reboot may yet work. Theresa May stunned many in Westminster when she expressed her desire to lead her party into the next general election….
All that remains of Bell Pottinger is a burnt-out shell. Scraps will be salvaged and the less toxic parts could, with careful handling, be rebranded into something vaguely respectable. But the company as we know it has been read its last rights. Few will mourn. Stirring up racial tension in a country where sensitivities are…
The Week, 6th September 2017 Mark Borkowski, founder of Borkowski PR, told the BBC: “If you are employed to manage a reputation and your reputation is shot, then it is not a good day.” Read the full article here.
BBC News, 6th September 2017 “If you are employed to manage a reputation and your reputation is shot, then it is not a good day,” said Mark Borkowski, founder of Borkowski PR. Read the full article here.