The MirrorRaheem Sterling is poised to become a global megastar like David Beckham after firing England to Tuesday’s Euros clash with Germany.Marketing experts say the forward has all the ingredients he needs to build ‘Brand Sterling’ – including son Thiago, who has embarked on a modelling career at the tender age of four.PR guru Mark…
The ExpressPRINCE Harry and Meghan Markle are unable to raise the money needed for their big projects in the UK due to the Duchess of Sussex’s ambitions being much bigger – which could eventually lead to a race for the White House, a public relations expert and author says.PR expert Mark Borkowski said both Prince…
CBC News Prince Harry and Meghan’s daughter Lilibet (Lili) Diana has a name reflecting tradition and emerging trendWith the arrival of Lilibet (Lili) Diana Mountbatten-Windsor, the newest member of the Royal Family has a name that reflects both tradition and an emerging trend.The daughter of Prince Harry and Meghan, Duchess of Sussex, who was born this…
The GuardianCristiano Ronaldo’s decision to remove two Coca-Cola bottles from view at a press conference, and dent the value of the fizzy drink maker’s sponsorship of the European Championship, has highlighted the risks brands face associating with sports stars made powerful by the social media era.The Portugal captain, a renowned health fanatic who eschews carbonated…
We live in a world where a single, high-profile act can obliterate billions in a company’s value. Remember when Elon Musk smoked a joint on talk radio—Tesla’s shares fell by almost 10%. Ronaldo’s ‘Drink Water’ moment at the Euro cup shows just how much damage bad publicity can do. Nonetheless, Ronaldo’s Coca-Cola snub is the most extreme…
The post-match press conference has yielded as many iconic moments as it has sporting clichés: I’m thinking of Kevin Keegan’s infamous ‘I will love it’ rant, former Leicester City manager Nigel Pearson’s ‘ostrich’ tirade, and, further afield, Mike Tyson’s ‘I wanna eat your children’. With the press conference come a fair share of gaffes. One understands, then, Naomi…
The ExpressSir Keir Starmer believes he is “turning the party around” as he said Labour needed to stop looking inwards to make inroads to electoral success. But brand and PR guru Mark Borkowski outlined the big problems the Labour leader is facing. He suggested that the timing of the interview indicated to him that his…
Page SixViewers of “The Voice” will see a surprising new commercial this Tuesday.John Legend — one of the judges on the NBC competition show — will appear in a spot for vacation-rental site Vrbo, along with his wife, Chrissy Teigen, their two young children, and Teigen’s mother Vilailuck “Pepper” Teigen.It should have been a clever…
The TimesThe BBC and ITV have been urged to review how Martin Bashir landed his other big interviews after the damning report into how he deceived Diana, Princess of Wales.Dorothy Byrne, a former head of news at Channel 4, said yesterday that the revelation in Lord Dyson’s finding that Bashir had used “deceitful behaviour” to…
Sky NewsA former publicist for Michael Jackson has said he refused to allow Martin Bashir access to the star, adding he felt the journalist had an agenda.It comes following a turbulent week for Bashir, after the Dyson Report found that he faked financial records to secure an interview with Diana, Princess of Wales for the…