Author: Cassie Cassie

I found myself staying up late watching a profoundly depressing Question Time last night. What emerged, amid discussion of Boris’s cash-for-curtains deal with an anonymous private benefactor, was that the audience expects such behaviour from politicians and are much less scandalised by graft than one would think. People cheered as an audience member passionately defended…

Furore among football fans this week as news leaked that 12 of the world’s biggest clubs were breaking away from the sport’s governing bodies to form a ‘European Super League’ (ESL).The revelation wasn’t so much announced as dropped like a ballistic missile and has, both operationally and in terms of potential fallout, been a disaster…

It’s being described as ‘the worst IPO in London’s history’. What can we learn from Deliveroo’s historic flop? The public’s perception of their values played no small part in the poor performance.Sure, the money-men are blaming various details about the IPO process. Deliveroo’s advisers blamed short sellers for the plunge; others say Deliveroo priced its…

From recent headlines and tweets, you’d think that Piers Morgan was over and done for. Sure, he’s baited controversy in the past, his critics say, but now he’s gone too far… The backlash he’s sparked means he will never float again. A man who has made an art of being cancelled in the traditional sense…

Over here in the UK, the story of Meghan and Harry’s tell-all interview is all-consuming. Expectation has only intensified as it draws nearer. But what about in middle America, where people have already seen it?We circulated a survey which brought to light some interesting findings.We reached out to young people mostly in the middle of…

Woke parents are applauding Hasbro’s announcement that it will create a gender neutral Mr Potato Head, simply called, Potato Head, as cultural conservatives everywhere are whining about the latest example of political correctness gone mad. Meanwhile, people are suddenly talking about a toy that, like so many Micronauts and Chatty Cathies, could easily have been…

A look at the communications and reputation management rationale behind the major champagne deal confirms it as smart business for both parties:Today the news broke that French luxury giant LVMH has purchased 50% of Jay Z’s Armand de Brignac ‘Ace of Spades’ champagne. The deal has generated global business news headlines and has been applauded as…