The renewed deal was described by the Sussexes – who made the announcement with Netflix – as ‘extending their creative partnership’ through Archewell Productions. But the new terms are understood to be worth less for Harry and Meghan than their previous contract, according to a person familiar with the deal, and represent Netflix loosening its ties with the couple. Leading publicist Mark Borkowski told the Daily Mail: ‘They have shot the golden goose of 2020 – more of a ‘we’ll call you’ than ‘here’s the chequebook’. It’s a first-look deal, which means Netflix gets first dibs but no obligation to…

Five years ago, Harry and Meghan secured a lucrative contract, thought to be worth more than 100 million dollars (£74 million) with the streaming giant after quitting as senior working royals in 2020.The first-look deal, which means Netflix will have the first option on Harry and Meghan’s projects, was described by the Sussexes as “extending their creative partnership”.But PR and crisis expert Mark Borkowski described it as a “downgrade”, and suggested Netflix was “pivoting away” from Harry and Meghan.Mr Borkowski told the PA news agency the deal was a long way from the jackpot figure of their original contract.“I think…

Five years ago, Harry and Meghan secured a lucrative contract, thought to be worth more than 100 million dollars (£74 million) with the streaming giant after quitting as senior working royals in 2020. The first-look deal, which means Netflix will have the first option on Harry and Meghan’s projects, was described by the Sussexes as “extending their creative partnership”. But PR and crisis expert Mark Borkowski described it as a “downgrade”, and suggested Netflix was “pivoting away” from Harry and Meghan. Mr Borkowski told the PA news agency the deal was a long way from the jackpot figure of their…

The Duke and Duchess of Sussex have signed a new multi-year Netflix deal on reduced terms.The contract is less extensive than their original five-year deal, reputed to have been worth $100m (£75m), marking a loosening of ties between the couple and the streaming giant.Mark Borkowski, a PR and crisis expert, described the new deal as a “downgrade” and suggested Netflix was “pivoting away” from the Sussexes.However, Prince Harry and Meghan are said to be “proud” to extend the partnership, which comes despite a series of lacklustre offerings and claims that it would not be renewed at all.The “first look” deal…

Harry and Meghan renew Netflix deal with first look partnershipFive years ago, Harry and Meghan secured a lucrative contract, thought to be worth more than 100 million dollars (£74 million) with the streaming giant after quitting as senior working royals in 2020.The first-look deal, which means Netflix will have the first option on Harry and Meghan’s projects, was described by the Sussexes as “extending their creative partnership”.But PR and crisis expert Mark Borkowski described it as a “downgrade”, and suggested Netflix was “pivoting away” from Harry and Meghan.Mr Borkowski told the PA news agency the deal was a long way…

“My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally and celebrates our shared vision.”While a representative for the Sussexes declined to comment on the financial arrangements of the deal, PR and crisis expert Mark Borkowski suggested the Sussexes would now be on a pay-as-you-go deal.This means the couple would be paid for productions as and when they are selected by Netflix, rather than receiving an overall amount.He added: “I think Netflix has done a very neat job of pivoting away from…

Several US outlets have suggested it is a downgrade from the Sussexes’ previous contract, which saw the streaming giant pay for exclusive rights for the content and was thought to be worth more than $100m (£74m).British PR expert Mark Borkowski described the deal as a “downgrade” and suggested Netflix was “pivoting away” from Harry and Meghan.https://news.sky.com/story/harry-and-meghan-extend-netflix-partnership-but-its-no-longer-exclusive-13410287

The Right were thrilled. This, combined with her “All-American” looks, made her a pretty little pin-up for white, Right-wing Americans. And while Sweeney did hit out at “assumptions” that were made about her political stance after the pictures received a backlash, she stayed conspicuously clear of disclosing her own politics.“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around…

Celebrity publicist Mark Borkowski, whose past clients include Joan Rivers and Michael Jackson, expressed concern over the trajectory of Sweeney’s career.Borkowski also warned that Sweeney’s rising profile does not guarantee resilience. ‘It’s a massive PR risk because she hasn’t made it yet. She is not Margot Robbie, she does not have Oscars behind her,’ he said.So far, Sweeney has chosen not to comment. According to Borkowski, this may be her best option for now. ‘Silence in politics is really important now because if you don’t, you’re going to be exposed by the full weight of the opposition on social media,’ he…

Mark Borkowski, whose PR clients have included Michael Jackson, Joan Rivers and Van Morrison, said avoiding political entanglements, particularly in the infancy of a career when hopefuls rely on goodwill from all sides, was vital.It can hardly be said that her career has suffered but Swift was established, said Borkowski, as were other celebrities, such as John Wayne and Charlton Heston who threw themselves into political causes, the former with the Republican party and the latter the civil rights movement and then the National Rifle Association.“I am fascinated by Sydney Sweeney,” Borkowski said. “She’s become the sort of delicious siren…

Sponsors will now be lining up to get on board with Raducanu, who will undoubtedly become the ‘it’ girl of tennis.And according to renowned publicist Borkowski, who has worked with the likes of Michael Jackson and Led Zeppelin, Raducanu has the potential to earn $1 billion on and off the court.“Potentially, I see her as a billion dollar girl,” he told The Sun. “She’s everything that is really positive about the new icons that this age has got to throw up.“In the conflicting culture wars, here we have someone who is young, incredibly talented, has a multicultural background.”Everything about her…

Mark Borkowski, industry veteran and founder of eponymous PR firm Borkowski, believes Jet2 “absolutely” has to comment. “Silence risks being interpreted as complicity,” he says.“A firm, dignified statement: ‘We don’t endorse this. We didn’t licence this. We reject this. It’s not just managing optics. It’s refusing to be a footnote in someone else’s cruelty. Yes, Jet2 should speak publicly. Not because political correctness demands it but because your brand DNA demands it. Let them meme themselves. You stay credible,” Borkowski adds.https://www.campaignlive.com/article/jet2-respond-white-house-deportation-video/1927560

Mark Borkowski, a British public relations and crisis consultant, described using Paltrow to front a video parodying the incident as “utter genius” that shows the company has a sense of humor. “It’s a savvy use of media to create a viral moment,” he told The Washington Post in a phone interview Saturday. “In a way you’re laughing with everybody else.” Astronomer choosing Paltrow will not go unnoticed, Borkowski said.“Astronomer is a meme now. Owning the ridiculous nature of how it became a meme is far better than apologizing for it.” A representative for Paltrow didn’t immediately respond to a request for comment. As…

I’ve returned from a much-needed break to find my LinkedIn inbox under siege. Not by actual opportunities, but by a relentless army of snake oil salesmen promising to “scale my biz to £5m” through something called “story-led AI-integrated brand intimacy.”Just click the link. Book a call. It’s digital panhandling dressed up in jargon.”I help visionary founders become scalable, story-led category kings.” Of course you do, mate.Take five minutes to scroll through LinkedIn profiles. It’s like tumbling down a rabbit hole into a parallel universe where everyone’s a guru, a sherpa, or a bloody Jedi. My feed has become a game…

“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around the 2016 election, despite incessant pleas from her fans to denounce Donald Trump. At the time, PRs and critics claimed it was due to Swift wanting to capitalise on her fandom being split between both camps, and not wanting to lose half her audience.Eventually, in a post to Instagram,…

Britain holds a particular pull for Cruise. He has lived in the country for long periods and filmed much of his recent output in the UK. Events like Wimbledon are especially appealing. “Americans, particularly Hollywood folk, who buy into British culture love the great sporting events,” says PR expert Mark Borkowski. “Everybody’s a star in Hollywood, here he stands out“There’s an enjoyment of the British summer season and the glamour of the Royal Box. Other places offer that, like the Long Room at Lord’s, but who understands cricket in America?”Tom Cruise and sport: an intriguing Hollywood romance

“It was definitely a performance,” says publicist Mark Borkowski. But the fact that Halliwell was willing to endure such humiliation and put on a show is telling, he thinks. “I’m pretty sure she’ll stick with him. She’s very resourceful and strong – she’s been through the ups and downs of toxic fame, so she knows how to handle it. Someone who hasn’t had that experience might struggle.”Will that support continue? It really depends on what exactly happened at Red Bull, notes Borkowski. “If more details have emerged about what led to his sacking that she finds intolerable, then she’ll have…

PR consultant Mark Borkowski warned the young actor’s team should jump into action and protect him.He said: “The issue is that, particularly when you get thrust into the public arena these days, you become public property very quickly.“The younger you are, obviously there’s rules and regulations, but the badlands of the internet don’t sort of grip the same principles.“There’s a huge Harry Potter fan base, as we know, and there’s been a lot of expectation for this latest version of it.“It will all come down to protecting him because of his age and allowing him to grow up against a…

PR Guru Mark Borkowski told MailOnline last year that the couple have a ‘game plan’ when it comes to Bianca’s outfits. ‘Kanye understands outrage and is trying to break the Internet. I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner.’He added, ‘There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show.’But it is a weird freak show that everybody is engaging with and some…