Ever heard of the beer Bavaria? Me neither, until FIFA made sure that absolutely everyone got to hear about it after Bavaria sent a team of pretty young female ambush marketeers to Holland’s opening match of the World Cup using tickets bought in the name of (now ex-) ITV pundit Robbie Earle. One sacking, several…
Forty-eight hours can feel like an eternity when your brand is in the centrifugal force in the maelstrom of public ridicule. In poor old Robert Green’s case, the error he committed by fumbling a save and letting in a dismal equalising goal in the World Cup match against the USA will plague him for the…
Top PR marks to Gary Lineker for withdrawing from writing his column for the Mail on Sunday in protest over their handling of the Lord Triesman story. Lineker has done the right thing by distancing himself as effectively as possible from the Mail on Sunday’s stance – even though they have offered him the opportunity…
There’s quite an outpouring of anger in the wake of Melissa Jacobs’ kiss and tell on Lord Triesman – some of it is even being directed at Max Clifford, who is attempting to sail over the affair with the caveat that he was only doing his job. It’s worth bearing in mind that, had this…
The collapse of Lord Triesman – and potentially the British 2018 World Cup bid he was in charge of – after a fit of sexual hubris and some seriously careless talk about bribery, brought on by the less-than-sincere attentions of a younger woman, is a sorry story, but a familiar one. This is a story…
What a depressing week for lovers of football. What a sorry, sad, insane mess played out by fools and halfwits. Ordinarily, the focus would have been on the big game, Arsenal v. Chelsea. Instead, this weekend, our interest in the game will be for all the wrong reasons. So, instead, I have decided to focus…
“Watch out… Wilko – Habana’s so quick he’s been racing cheetahs in preparation for South Africa’s World Cup clash against England this Saturday. And nearly winning! The speedy Springbok player publicised the launch of a wild cheetah census with a race against the fastest animal on earth.”
Guardian Sports Friday 9th June 2006 Mark Borkowski: FA thinks its still 1966 It is arguably the hardest job in the world and it gets harder every time the World Cup finals come around. Even so, it is difficult to find a good word for the PR team at the FA http://media.guardian.co.uk/marketingandpr/comment/0,,1793814,00.html