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Of Harry, Usain and an Amazing PR Turnaround

Today’s prince Hazza/Usain Bolt story is remarkable in demonstrating just how far the royals- and prince Harry in particular- have come, PR wise, in an infinitesimally small space of time. The pair’s ‘race’ was gleefully picked up by scribblers across the tabloid and broadsheet press- all of whom absolutely fell into line with what must…

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The Royal Wedding: Rebranding the House of Windsor?

The marriage of Princess Diana’s son struck a new beginning -the British Monarchy. Prince William is the great white hope, a fresh face with his mother’s heart and compassion. He will, in time, lead the Firm into a new age. The question is when?

The relaunch of the brand involved an extraordinary, experiential three ring circus full of pomp and pageantry. Tinged with a bourgeois romance and a certain playfulness, the wedding was sealed with a snog that adorned the front pages from Stockport to Shanghai.

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Royal Fairy Tales in the Digital Age

The “Fairy Tale” Royal engagement, announced yesterday, prompted an outpouring of joy in this morning’s papers. The red tops in particular are euphoric, filled to the brim with jubilant headlines and rapturous copy. I suspect the coverage arouses hope that the event will provide succour to their declining readership and influence. Past trends suggest papers…