Neal’s Yard have committed a grave PR error by backing out of the Guardian’s You Ask They Answer debate on homeopathic treatments and going into hiding. Twitter has been in a twirl about it all morning. In an age when there is a need for transparency in all things, Neal’s Yard have to fight to…
Day fifteen of the Telegraph’s ongoing revelations about MP’s expenses rumbles into view with no end in sight and I’ve just recorded a piece for the Trevor Macdonald show on the affair – another in a long list of opinions given to the media. It may seem easy for a PR pundit to hand out…
Whilst I have no wish to denigrate the sense of loss the families of the 150 or so people who have died in Mexico must be feeling, I suspect that the reporting of the supposed Swine Flu pandemic is more hysterical by far than it needs to be and may in fact cause more problems…
“Britney’s feed is sanitised, tedious vainglory, merely a bland sales pitch” By Mark Borkowski – Monday 13th April Cynical: Britney’s Twitter feed is merely putting out a bland sales pitch, with the sort of information that can be gleaned from anywhere I’m waiting for the first big Twitter catastrophe. And if you think it came…
The King and Queen of Morning TV have been ripped apart in a plot worthy of Shakespeare. Money, greed, deceit, jealousy, subterfuge and high drama are driving this scenario, as if an excitable new scriptwriter with grand designs has been drafted in to rescue a failing soap. The vigour is intoxicating. Fern Britton has quit…
Published Wednesday 25 March 2009 at 09:25 by Mark Borkowski Familiar with Facebook and always available to Twitter, PR guru Mark Borkowski says there is no excuse for promoters to ignore the endless advertising possibilities of social networking sites It may seem strange to be talking about 19th century impresario Phineas Taylor Barnum in the…
Michael Jackson’s done it again, surprising all the nay sayers who had written him off as a wash-out and a has-been. He’s sold out 50 dates at the O2 arena and will, assuming everything goes according to plan, play to around a million fans over that period. Clearly all the web chatter on Twitter and…
I was interested to read the latest Bare Feet Studios blog by Roxanne Darling on the need for transparency and new, big, clear thinking in advertising; it chimes in rather neatly with my views on the way PR should work in the coming years. “This post is part of my desire to both shine light…
Twitter has demonstrated its awesome power of its network in the ugliest of circumstances; the massacre in Mumbai has brought the networking, information sharing website right to the forefront of news gathering as the tragedy was played out on millions of people’s mobile phones and inboxes second by second. CNN reported Twitter user “naomieve”’s response…
I’m intrigued to see that I have been placed in a poll of influential PR Twitterers, intrigued and a little surprised. This is because I didn’t join Twitter to become part of the PR churn that pings out statistics through the site; I joined more to allow anyone who might be interested an insight into…