|

A piece for the Fresh Awards (www.freshawards.co.uk- originally released in their newsletter)

Earlier this week, I became fascinated as a journalist acquaintance of mine- Grace Dent- suffered a much publicised insult at the hands of a young PR executive with a too-happy twitter finger. The guy, in what we can only assume was a moment of alcohol-fuelled ill judgement, as well as somewhat startling boorishness, offered an…

|

Wolf, Boob jobs and the Limits of Corporate Morality

On Tuesday I got involved in a good, old fashioned almighty Twitterstorm. Kicked off by the recent re-ignition of the age-old breast implant debate, it effectively centred around Newsnight, and the embattled Health Minister Anne Milton, besieged on all sides by parties with a variety of grievances. Star of the show, however, was Naomi Wolf,…

|

Freedom of Information: The Changing Function of the Comms Industry

There was a great post by Kevin Bakhurst on the BBC editors’ blog the other day explaining the changes to the nature of the newsroom in the post-social media age. Bakhurst gives a pretty considered rundown of the challenges posed by social media, not least the fact it almost always has someone else be first…

|

The lessons of 6 degrees of connectivity and brand advocacy marketing

Yahoo’s announcement last week that it plans to test Stanley Milgram’s influential ‘6 degrees of separation’ theory on Facebook shows that it has very little idea about the implications of social media for human interaction over the last few years. The experiment- in which anyone with a Facebook can participate- requires users to transmit targeted…

|

Twitter: Building PR Order From the Chaos

As executives from Twitter, Facebook and Research in Motion (developer of Blackberry) prepare to meet Theresa May for a chat about possibly turning off operations during times of crisis (as if…), the former company has capitalised on the confusion with a publicity coup that places it streets ahead of the other two in terms of…

|

How to manage a celebrity's reputation

I have known Keith Schilling for many years; he’s a highly able human being. On many occasions I’ve worked alongside some brilliant folk in his firm and have regularly taken part in their brilliant, thought-provoking, well attended seminars. In the last few days, Keith has been pictured in many broadsheet newspapers as journalists debate and…