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The Borkowski Awards—notable 2013 PR moments

ByMark Borkowski

I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the…

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‘Twerking’ by any other name… Presenting: the most famous star the world has ever seen. Again!

ByMark Borkowski

The marketing and exploitation of the female image as part of the fame trajectory – for good or for evil – has a very long tradition. I first encountered the detail of helpless blind-ambition of fame-hungry starlets, whilst researching my book the Fame Formula. The manipulative craft of the publicist can be detected in the…