The injunction farce shows there are no boundaries in social media, according to a PR and branding consultant. Mark Borkowski said the truth will ultimately come out as it did when football’s Ryan Giggs tried to hide his infidelity. ‘This scenario is akin to King Canute who sat on the beach trying to hold back…
Last Autumn it was ‘100% not true’. This Spring it was ‘absolute nonsense’. On Tuesday the BBC announced that Chris Evans had signed up for a three year stint as Top Gear presenter. Like conkers and daffodils in Summertime, the veracity of past statements becomes irrelevant in the time-space continuum of our mediascape. Evans, the…
“Can PR be honest?” people outside the industry have been known to ask. Can it, as an industry, stand up and tell hard truths occasionally? There seems to be a suspicion that the industry takes in the less scholarly in the same way the clergy used to in centuries past. People prone to toe the…
Can I ask a dumb question – is it safe to build a nuclear power station on a known fault line and then leave it there for 40 years? The Japanese authorities are only finding out now, and yet the full horror of the situation remains shrouded and shadowed. As the Fukushima reactor appears to…
This is an age of brand truth, an age of transparency. An era when all the nasty little secrets start to bustle about just below the surface in the hope of being exposed. Take Charlie Sheen, for example. He’s been a chaotic hellraiser for years, but only now is the extent of his hedonism and…
In the 21st Century, with the Twitter cycle outpacing the news cycle by a length, with fewer people working for newspapers and, with Murdoch insisting that content has taken a step up to Emperor, stories move too fast for journalists to stop for anything as paltry and deadbeat as a fact. The truth is dismal,…